Self-Doubt and Creativity: How To Overcome The Fear Of Putting Yourself Out There

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Whether or not you’re a creative, you’ve doubted yourself at some point in your life.

But when it comes to creativity, that self-doubt often stops us from pursuing our passion and dreams  

Needless to say, self-doubt and fear are big creativity killers.

When I was in high school, I wanted to be a photographer.

But then the self-doubt and fear started talking…

  • “What if you suck at it?”
  • “Everyone else is better at this, so why bother?”
  • “Am I being realistic? Who do I think I am to do this?”
  • “No one likes you.”

Well, 17-year-old me listened to those fears, and went into nutrition instead because it seemed “more safe” since it was based on research and data. (That didn’t work out either.)

With creative pursuits, there really is no right or wrong way to do things. It’s not a one-size-fits all, which is why it can be so scary.

Because it involves you really putting yourself out there and believing in yourself so much to the point where other people’s opinions and judgments don’t even sway you.

The problem is that as creatives, we often tie our identity and self-worth to our work.

And so often, even the thought of someone not liking your work can steer you away from putting yourself out there.

So how do we combat that?

 

How To Overcome Self-Doubt And The Fear Of Putting Yourself Out There

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1. Put yourself and your own happiness first.

Does people pleasing feel fulfilling to you? Probably not.

So why do we spend so much of our time and energy trying to make everyone else happy?

The truth is whether you pursue your creativity or not, people are making judgments about you. It’s not like you’re protected from other people’s judgment and negativity if you don’t pursue your dreams, so… might as well do it, right?

When I started this blog, I was soooo scared of putting myself out there.

Because writing is a form of self-expression and creativity as well.

You can’t have a successful blog by not putting yourself out there.

Just like you can’t build and grow a successful brand by hiding yourself.

 

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2. Remember that those who judge you are probably not pursuing their own passion.

I’m not a fan of saying “other people are jealous”, but maybe they are reflecting their own insecurities and self-doubt onto you.

Because  I can tell you right now that self-expression whether it’s through art, entrepreneurship, writing, speaking, etc. is not easy.

And anyone who has done it themselves would be more likely to support and cheer you on rather than trying to tear you down.

Don’t let other people’s fears and doubts become your fears and doubts.

When you create from a fear of fear and doubt, you are not using your full potential and creativity. You’re still thinking “what will other people think” in the back of your mind.

 

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3. Surround yourself with the right people.

You need people in your life who will encourage you and also call you out when you’re going backwards. People with the same mindset who are also working on their own journey.

It’s important to let go of people who will doubt you and make you doubt yourself every step of the way, because chances are, you are already dealing with your own self-doubt.

Doubt mixed in with more doubt doesn’t make the doubt go away. It makes the doubt even stronger, and you don’t need that.

If there are people in your life who are doubting you, you need to set your boundaries.

Let them know that you hear and understand where they’re coming from, but them questioning you doesn’t help or serve you.

 

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4. Find role models who have gone before you (to stay sane).

You may be on a path less taken, but you are not on a path never taken.

Someone has gone on this path before and it’s helpful to find a few examples you can keep in mind whenever you’re doubting yourself.

My role models? Glennon Doyle Melton, Elizabeth Gilbert, Gary Vee, Caroline (from MadeVibrant), etc.

Why are they my role models? Because each and every one of them has said something that resonated with me, but more importantly, all of them have addressed that the journey you’re on is not an overnight journey.

They aren’t selling me an overnight dream, which I know is not realistic anyway.

It is a long and often slow process.

Learn from them. See what they did to get to where they are today - and how long it actually took them.

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No one ever said creativity was easy,

but there’s a reason why you’re here reading this article.

Because there’s a desire in you to express yourself and you’re scared… scared of what other people will say and think, scared that you’re not good enough, scared that you’re behind, scared of the unknown, and the list can go on and on.

The answers to our questions are often simple, but they are not easy.

They are sometimes annoying, tedious, and require a lot of commitment and consistency.

Be honest with yourself: What matters more? Short-term discomfort with long-term reward (living out your fullest potential), or long-term “comfort” with short-term reward (i.e. living in your comfort zone)?

The dream is there if you want it, but it’s one you have to work at. Every day. For the rest of your life (no pressure).

But seriously, it’s a life-long commitment. 

Let me know in the comments below.

Are you ready to overcome your self-doubt and put yourself out there?


AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too. 

Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life. 

wholehearted woman - molly

How To Stand Out In A Sea Of Bloggers And Personal Brands

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You have a blog! But… so does everyone else. 

A bunch of blogs. Everywhere. 

You never knew how many blogs were actually out there until you started your own. 

So how do you stand out in a sea of bloggers?

Not only that, but this sea contains podcasters, YouTubers, influencers, etc. as well.

Here’s the good news: You can totally stand out and I’m going to go over how you can do that!

Here’s the news you probably don’t want to hear but already know: You’re going to have to work at it, and it’s not going to happen overnight. Patience is going to become your new best friend; well, probably not - but the sooner you can come to peace with that, the easier this will be.

The path of least resistance, y’know?

 

Here are 3 ways to stand out in a sea of bloggers and personal brands:

1. Create a recognizable brand.

What makes a brand recognizable?

Think of all the brands that immediately come up for you when I ask you that question.

If nothing came up for you, think of your favorite brands. It could be your favorite place to shop or your favorite place to buy groceries. We all need something to wear and clothes, so even if you don’t have a favorite place, I’m willing to bet there’s a place you regularly go to. 
 

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Why them, and why not their competitor?

  • Is it the way they make you feel?
  • Is it the way they set up their shop?
  • Is it their customer service, price, or product quality?

There’s a reason why that particular brand stands out for you.

Well, it’s the same thing for your blog.

Why would your blog be the place someone goes to, as opposed to another blog?

  • Is it your website design?
  • Your writing style?
  • Your story?
  • The way you make them feel?

What are your strengths?

For example, my brand strengths are vulnerability (in storytelling) and visual content (especially on Pinterest).

Whether it’s your writing style or your photo edits, there needs to be some consistency for recognition and familiarity to happen.

Because that is what’s going to help attract the right people to you, your brand, and your blog.

So it’s crucial that you don’t look and sound like everyone else.

You need to look and sound like yourself.

The goal isn’t to get everyone to like you; it’s to get the people who will resonate with you (your story, your goals, your visuals - whatever it is) to really love YOU.

A community of 100 devoted fans is better than 10,000 people who could care less about you. 

Don’t settle for mediocrity, and definitely don’t give your audience mediocre content.

 

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2. Care about other people. 

Do people know you exist?

Just because we create things doesn’t mean people are going to come flocking to find out what we’re up to, unless you’ve already built a community for yourself and/or people already know you.

When you’re first starting out, it’s mostly likely going to sound like crickets.

Here’s the uncomfortable truth: It’s up to you to get people to your blog.

It’s not their job. It’s yours.

So maybe that means you need to create an amazing resource library full of things that will actually help people and get them onto your email list.

Or maybe it means spending an hour on Instagram every day and engaging with others in your industry.

Or maybe it means reaching out to others in your industry and doing collaborations to expand your reach.

You have to create ways for people to find and learn about you - and because a lot of people are also starting their own thing, it’s not as easy as it was a few years ago.

But that doesn’t mean it’s impossible either.

Instead of asking yourself “why no one is coming to your blog”, ask yourself “how can I create new ways for people to find me?” or even how to find them.

You have to care about others instead of expecting them to care about you.

How do you do that? By creating valuable content.

And that can be inspiring, motivational, or educational content.

But it helps them in one way or another, building trust and credibility in the process.

 

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3. Don’t give up.

I know this seems obvious, but you’d be surprised at how many people give up.

Even I wanted to give up (more than once) last year. Mostly because of burn out.

You know the story of slow and steady wins the race? Yup, that definitely applies here.

Slow and steady is going to get you further than going fast and trying to do all the things all at once perfectly (yup, I’ve been there).

But say you do burn out. What should you do? Take a break without any guilt or shame and with the intention of coming back to it.

Because a break is wayyyy better than giving up and quitting altogether.

The truth is burn out is more common than you think. Everyone I’ve talked to has burned themselves out in one way or another, which is why I wanted to cover this point. Because the chances of you burning out are pretty high, and I just want to let you know it’s normal.

Do not beat yourself up over wanting to give up, okay? Here’s a post I wrote on giving yourself more credit, which we should all do more of.

Celebrate the wins along the way and enjoy the journey.

It’s easy to fall into a trap of always wanting more and comparing yourself to others, but neither of those things will make you feel fulfilled or happy.

You can trust me on this - and many other bloggers I’m sure.

If you stay in the game long enough - and continually work at your craft (always be learning and improving), people will stay to recognize your brand and they’ll stand to trust you (because they know you’re going to show up for them).

And they’ll start to tell their friends about you.

Because what do we do when we find a brand we absolutely love? We tell our friends about it!

Your blog is more than “just a blog”. Whether you’re ready for it or not, you are your personal brand.

 

So there you have it!

That’s how you stand out from a sea of bloggers and personal brands: 1. creating a recognizable brand, 2. caring about other people, and 3. not giving up.

You don’t have to overcomplicate or overthink it, because it’s really simple.

You do, however, have to put in the work, because there are going to be bumps along the way and you’re going to have to work through them (the mindset, the emotions, and all the technical stuff).

But you can do it. I believe in you. You’re not too late to the blogging game.


AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too. 

Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life. 

wholehearted woman - molly

7 Things To Remember When Social Media Makes You Feel Insecure About Yourself

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Does scrolling through Instagram ever make you feel like everyone has their life all figured out but you?

Or maybe everyone is having more fun than you are?

Like their life is a party 24/7 and yours definitely does not feel like a party.

So, why does this happen? Because it’s really easy to pull out your phone and start scrolling through Instagram, Facebook, email, etc.

Have you ever noticed how many times you take out your phone a day, to “check” something but not really?

Y’know what I’m talking about. When you know you don’t have any new notifications, but you go and check anyway “just in case” even though you looked like your phone 5 minutes ago.

Not judging because I do this all the time, too.

The problem is if you’re spending most of your day looking at other people’s lives, chances are you aren’t really living your own and it’s going to leave you feeling insecure about yourself.

Because we live in a world where we want to show other people our best selves and nothing else, which let’s be honest, isn’t always reflective of reality.

So, what’s the solution?

 

How to deal with social media insecurity: 7 Things To Remember

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1. Social media is heavily staged and edited.

Do you know how much time goes into putting together a really good picture? A lot.

You have to take into consideration of the time driving to the location, the outfits, the poses, etc. Not to mention the idea itself.

Some people take their Instagram game more seriously than others, but when you see a really good picture of someone / something that you like, remember that they had to work for it.

Because even after taking the photos, they had to go through and pick all the photos that looked okay, edited them, plan them (spending time on an Instagram scheduler like Later or Plann), caption them, and schedule them.

All of that doesn’t come magically.

And doing it well? Well, that takes even more time, effort, and practice.

 

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2. You only see what others want to show you.

Most people aren’t going to show you “the bad photos”.

  • The ones where their eyes are closed and they look angry.
  • The ones where they don’t like how their arms look.
  • The ones where the lighting is bad.

It’s not that they don’t get those photos, too. It’s just that you don’t share those photos with you.

You have to remember that people go to places, do activities, eat at certain restaurants, etc. just to put them on Instagram.

Some people think this is stupid, but I don’t.

It’s just another preference. You prefer to do certain things so your photos will turn out better.

Just like how people exercise so they feel better and get their endorphins running.

I do, however, think we should all share more non-highlight reels with each other, just to remind each other and ourselves that our lives don’t have to be one highlight reel after the other.

  • To remind ourselves that it’s not the end of the world if we’re having a bad day.
  • To remind ourselves that sometimes things don’t turn out the way we planned.
  • To remind ourselves that everyone feels the same emotions we do and we’re not a failure.

Which is also why I share so many vulnerable posts on my Instagram. (LINK)

 

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3. You can’t know someone’s entire life just from social media, even if they’re constantly on there.

It’s easy to feel like you know someone after a while, especially if they’re always posting and sharing their life.

But even then, you don’t know their entire life. You don’t know everything about them - what goes on in their family life, relationship, career, etc.

  • What goes on in their minds.
  • What emotions they’re feeling.
  • What thoughts they’re having.

Maybe they’re feeling insecure about themselves too, but they don’t tell or show you.

It’s easy to feel like other people have it all.

  • They have a big following.
  • They’re always posting pretty pictures of themselves in stylish clothes.
  • They’re always going to new places and their food looks amazing.

You start to wonder where you went wrong with your life.

And you start to have all these thoughts about whether you’re “good enough”.

And the answer is yes, you are enough.

Just because someone else feels good about themselves doesn’t mean you can’t feel good about yourself, too.

By the way, you don’t need to have a pretty Instagram feed or pretty Facebook photos to feel good about yourself.

You can admire someone else’s beauty without questioning your own.

 

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4. Social media will always be there. Take breaks when needed.

When the insecurity and self-doubt starts to creep in, that’s when you know you need a break.

It’s time to stop looking at everyone else living their best life, and it’s time for you to start living your best life.

If you notice yourself becoming reactive and doing things as a result of someone else’s actions or words, allow yourself to unplug and step back.

You may experience social media withdrawals when you take a break, but trust me, unplugging from social media once in a while does wonders for your mind, body, and soul.

It reminds you that life isn’t all about social media.

And that there’s life outside of social media.

P.S. This isn’t me bashing on social media, because you can ask anyone. I love the Internet and I love social media, but it can mess with your head and sanity sometimes.

Taking care of yourself and putting yourself first is important.

 

5. Practice unconditional self-love and awareness.

If you love yourself unconditionally, there’s no reason to feel insecure as a result of social media.

Because you choose to love yourself regardless of how other people choose to live and what they say or do.

Regardless of who they are or where they are. (I mean, we’ve all experienced that travel envy before, right? Just me?)

It’s all about being able to be happy for other people while living our life.

Because isn’t it a good thing if other people are happy with their lives?

And it doesn’t really affect us if they’re just pretending to, to keep up a front.

Learn to live your own life, without comparing it to someone else’s. After all, life isn’t a competition or race.
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6. Ask yourself why social media makes you feel insecure.

(This may be the most important point, so I’m not sure why I put this last. Saving the most important for last, I guess?)

To really resolve something, it’s essential to get to the root of the problem. It’s not enough to just put a bandage over it and call it a day, because it’s going to come up over and over again until you address it and face it head on.

What emotions, feelings, and thoughts come up for you when you scroll through your Instagram feed? Where is the insecurity coming from?

Be honest with yourself.

If something is coming up for you, there’s a reason why.

When we challenge ourselves to think deeper and more critically, we grow.

And if you find that you need help, then ask for help. 

 

It’s not about cutting social media out of your life altogether.

Be honest with yourself and ask yourself why social media is negatively impacting your self-esteem. 

Is it because you base your self-worth on social media and what other people think of you?

Regardless of what society’s beliefs are, you don’t need vanity metrics or other people’s approval to feel “worthy”.

You are worthy the moment YOU decide you are worthy, because the only opinion that really matters here is yours.

The goal is to not base your opinion not what others think, say, or believe. 

 

I’d love to hear from you.

Have you ever felt insecure because of spending too much time on social media? If so, what did you do to resolve it?

 


AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too. 

Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life. 

wholehearted woman - molly.JPG

Blogging Tips: 4 Ways To Keep Visitors On Your Site Longer

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Do you see people visiting your site, but they’re quickly leaving?

Or maybe you created this new blog and people aren’t coming at all.

Either way, I’ve got you covered.

When you create a good user experience for people, they will want to stay and keep coming back in the future. Good user experiences can come from many different things.

Content that problem solves, design that inspires, copy that connects, stories that empower, etc.

The question is, how can we improve your site and user experience?

 

Here are 4 ways to help people stay on your site and blog longer:

1. Create content that provides value.

There are 3 main types of content that people tend to love:

  1. Inspiration
  2. Educational
  3. Entertainment

It’s even better when they’re a mix of something.

If the content you’re creating is mostly fluff without providing any kind of value, people are going to stay.

There’s a reason why people love watching corgi videos (it’s entertainment and makes them feel better) or why they watch a YouTube video on how to make matcha lattes (it provides educational and teaches you a new thing) or why they listen to a podcast (most likley inspirational).

So, ask yourself what kind of content you’re creating and how it’s helping your audience.

How can you make the experience better for them?

 

2. Create content that connects / resonates with the site visitor.

Have you ever gone on someone’s website and instantly thought, “they get me”?

Or gotten so excited about someone’s website you checked out all their pages and probably stayed on the site for the next hour or so?

That’s the kind of experience you want to create for your site readers.

From the images you use to the words you write, you want it to resonate with your reader.

Tell them your story, put your personality into it, and be yourself. Let them get to know YOU - what you believe in, what your dreams are, and what goals you’re currently working on. Because maybe they have the same beliefs, dreams, and goals.

Not only does this make them stay on your site longer, but it helps them remember who you are and keeps them coming back for more.

There are a million blogs out there that talk about the same things you do, but the reason people stay and keep coming back is because it’s coming from YOU.

3. Make sure your visual designs and aesthetics are on point.

Have you ever stayed on someone’s site longer because of the way it looks?

I mean -- that’s how we make our clothing choices, right? Because the way they look on us and make us FEEL?

So take a minute and ask yourself (honestly) how your site makes you feel.

What kind of experience are you creating for your reader?

A few weeks ago, I tried doing Google AdSense and it just wasn’t working for me so I turned it off. Because I absolutely hate going on someone’s site and seeing ads everywhere - and so I didn’t want my reader to experience that as well.

Having a clean and beautiful website goes a long way.

Imagine if you went to a store and it wasn’t properly organized and there was stuff on the ground everywhere.

Would you go back, or would you go somewhere else?

P.S. If you're in need of branded blog designs, be sure to check out my design template shop!

 

4. Link up your content with other content!

Once I started linking my articles up with other articles, I know my page views went up as well.

When people are reading about a particular topic, chances are… they’re interested in related content. And if you don’t provide that for them, they’ll probably go somewhere else.

But if you did provide that? It’ll help them stay on your site longer, while also building trust and credibility.

It’s a win / win.

Make your site easy to navigate. There’s nothing worse than a site where you can find anything (I mean, there are worse things obviously but you know what I mean. Make it easy for people to click around!)

3 ways you can link up your content:

  1. Link a sentence that relates to another blog post.
  2. Add a “(Related: Title of Blog Post)” after a paragraph or major point.
  3. Add a “Related Posts” at the bottom of your blog posts.

So, those are my 4 tips on getting your site visitors and blog readers to stay longer.

 

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To recap, it’s:

  1. Create content that provides value.
  2. Create content that connects / resonates with the site visitor.
  3. Make sure your visual designs and aesthetics are on point.
  4. Link up your content with other content.

 

Comment down below and let me know!

Did these tips help? Is there anything you would like to add?


AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too. 

Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life. 

wholehearted woman - molly

Personal Branding And Storytelling: Why Your Story And Voice Matters

 Personal Branding And Storytelling: Why Your Story And Voice Matters | Storytelling and Building A Community | Advice for Creatives and Personal Brands | How To Share Your Story | The Importance of Personal Branding and Storytelling | Why It's Important To Share Your Story | Be The Change | Wholehearted Woman | #personalbrand #branding #brandidentity #storytelling #community

You have a story, a voice, and something important to share with the world - whether you realize it yet or not. 

The truth is that we can all learn something from one another.

And the only way we’ll ever hear your story is if you share it.

If you use your voice.

If you let go of that fear and self-doubt. 

If you just decide to go for it and keep going. 

We all have the power and opportunity to make an impact in our community and in the world, but that also comes with responsibility (a story for another day). 

 

 Personal Branding And Storytelling: Why Your Story And Voice Matters | Storytelling and Building A Community | Advice for Creatives and Personal Brands | How To Share Your Story | The Importance of Personal Branding and Storytelling | Why It's Important To Share Your Story | Be The Change | Wholehearted Woman | #personalbrand #branding #brandidentity #storytelling #community

You may be thinking… “Well, there’s already so many voices out there. How will mine stand out?”

Definitely a valid question and concern.

But here’s something else to think about: New voices are showing up every day. Every minute even. People are sharing their stories every day, so why do you feel like there’s no more room for you? 

What we choose to believe becomes our truth, so believe that your voice and story matters. Because it does.

If you’ve been following me for a while, you know my mantra is “be the voice you want to hear in the world”. 

So what do I mean by that? 

Growing up, I struggled with body image and mental health. Both of which affected my self-esteem.

The sad reality is that a lot of girls and women struggle with their appearance and how they look.

Society tells us there are “acceptable ways” of how to look - and if you don’t look like that, they say “here are the ways to ‘fix’ that” as if there were something wrong with you.

If you’d like to learn more about why I talk about body image and why it’s so important to me, I go in-depth about it in this post.

 

 Personal Branding And Storytelling: Why Your Story And Voice Matters | Storytelling and Building A Community | Advice for Creatives and Personal Brands | How To Share Your Story | The Importance of Personal Branding and Storytelling | Why It's Important To Share Your Story | Be The Change | Wholehearted Woman | #personalbrand #branding #brandidentity #storytelling #community

Anywho, the point is… by sharing my own story, I realized that my story was not unique.

And what I mean by that is other people have grown through similar experiences.

My story resonated with their own stories and life experiences. 

  • For some, it helped them realize they were not alone.
  • For some, it inspired them to share their own story.
  • For some, it empowered them to take action.

And that’s how powerful sharing your story can be. 

It can inspire change. It can inspire someone else to use their voice and maybe that’s where their healing begins.

By sharing your story, you help others. 

Think of it as you sending a bat signal. A signal that says, “It’s okay to share your story with me. This is a safe space. You will not get crazy looks or judgment from me.” 

 

 Personal Branding And Storytelling: Why Your Story And Voice Matters | Storytelling and Building A Community | Advice for Creatives and Personal Brands | How To Share Your Story | The Importance of Personal Branding and Storytelling | Why It's Important To Share Your Story | Be The Change | Wholehearted Woman | #personalbrand #branding #brandidentity #storytelling #community

Sometimes, we just need to know that we aren’t alone in our struggles.

That someone else out there understands what we’re going through.

This is how I feel about relationships, entrepreneurship, and being a millennial.

And this is why I share so many vulnerable moments and stories on Instagram, because I’ve been there. 

I felt lonely. I compared myself. I doubted myself.

Sometimes, you start to think you’re the only one going through something ...because no one is talking about it.

So… what if you talked about it first?

What if you became that voice you wish you heard in the world?

Instead of waiting for someone else, you become that person for others.

Wherever you may be in your journey, someone else out there can relate.

In fact, they’re looking for someone else just like them. 

 

 Personal Branding And Storytelling: Why Your Story And Voice Matters | Storytelling and Building A Community | Advice for Creatives and Personal Brands | How To Share Your Story | The Importance of Personal Branding and Storytelling | Why It's Important To Share Your Story | Be The Change | Wholehearted Woman | #personalbrand #branding #brandidentity #storytelling #community

They want to know someone else has the same dreams, goals, struggles, fears, etc.

When I read Glennon Doyle Melton’s book, Love Warrior, for the first time. I just knew. I knew that I had to share my story, because that’s what I needed when I was younger.

I would never wish depression on anyone, but I would’ve appreciate knowing another Asian-American who struggled with mental health - and struggled with talking about it. 

People often ask how I can be vulnerable on social media, but how can I not?

It’s not about looking for attention. It’s about helping other people feel less alone. It’s about empowering others to keep going, because I know what it’s like to constantly want to give up on yourself. It’s about being courageous and asking for help when you need it. 

 

And when you’re ready, know that your voice and story matters.

We are all in this together.

 

P.S. You are your own personal brand, and here’s why.


author bio

Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

wholehearted woman - molly

Knowing Your Brand Story: 3 Questions To Ask Yourself

 Knowing Your Brand Story: 3 Questions To Ask Yourself | Figuring Out Your Brand Identity | Brand Awareness | Building A Community Online | Advice for Small Businesses and Creatives | What Is Brand Identity and Why Is It Important | Tips For Building A Personal Brand | How To Start Your Own Brand | What Does Your Personal Brand Mean | How Do You Build A Brand Identity | Wholehearted Woman | #branding #personalbrand #blogging #marketing #smallbusiness

Every brand, whether it’s your personal brand or a company brand, has a story.

And that story is an opportunity to connect with your audience on a deeper and more soulful level. Why are you the one for them?

It’s not just about getting their attention, but keeping their attention as well. Building that long-term trust and relationship.

From the words that you use to the images that show up on your Instagram, all of that tells a story. All of that is branding.

So if you’re feeling a little unclear and confused about your own brand story, here are 3 questions you can start asking yourself.

 

 Knowing Your Brand Story: 3 Questions To Ask Yourself | Figuring Out Your Brand Identity | Brand Awareness | Building A Community Online | Advice for Small Businesses and Creatives | What Is Brand Identity and Why Is It Important | Tips For Building A Personal Brand | How To Start Your Own Brand | What Does Your Personal Brand Mean | How Do You Build A Brand Identity | Wholehearted Woman | #branding #personalbrand #blogging #marketing #smallbusiness

Creating Your Brand Story: 3 Questions to Ask Yourself

1. What is your brand about?

Is it about helping women improve their lives? If so, how do you improve their life?

  • Do you help them become more mindful and aware?
  • Do you provide a space for others to live creatively?
  • Do you encourage them to share their stories?

Wholehearted Woman is about helping women show up in a way that feels good and looks good too -- whether it’s online, in-person, or just within themselves.

This brand started out as a space for personal growth and community through storytelling and vulnerability. Since then, it’s expanded into personal branding and awareness -- which leads me to the second question.


 

 Knowing Your Brand Story: 3 Questions To Ask Yourself | Figuring Out Your Brand Identity | Brand Awareness | Building A Community Online | Advice for Small Businesses and Creatives | What Is Brand Identity and Why Is It Important | Tips For Building A Personal Brand | How To Start Your Own Brand | What Does Your Personal Brand Mean | How Do You Build A Brand Identity | Wholehearted Woman | #branding #personalbrand #blogging #marketing #smallbusiness

2. How did you get here?

What brought you here today? We all have a story and a past.

Growing up, I struggled with body image and having low self-esteem. As time went on, my depression and anxiety got worse. It wasn’t until I started going to therapy and changing my mindset (with the help of others) where I started to think differently.

As for vulnerability and honesty (which is what Wholeheart Woman’s been most known for), it’s always been a part of my mission in life.

  • To speak the truth -- or at least, my truth.
  • To be a whole person -- without seeking or depend on anyone else to complete me.
  • To love myself -- instead of waiting for someone else to love me.

And encourage others to do the same.

You want to create a place, where when people go to it (whether it’s your website, podcast, YouTube channel, Instagram, etc.), they’re thinking, “Yes, this person gets me. And I want to know more.”

So think about and ask yourself how people are going to resonate with your brand, your message, your story. 

 

 Knowing Your Brand Story: 3 Questions To Ask Yourself | Figuring Out Your Brand Identity | Brand Awareness | Building A Community Online | Advice for Small Businesses and Creatives | What Is Brand Identity and Why Is It Important | Tips For Building A Personal Brand | How To Start Your Own Brand | What Does Your Personal Brand Mean | How Do You Build A Brand Identity | Wholehearted Woman | #branding #personalbrand #blogging #marketing #smallbusiness

3. What impact are you making?

Our stories, whether we realize it or not, have power.

The power to change someone’s life. To help them realize that who they’ve been does not have to be who they choose to be for the rest of their life. To inspire them to change their own story, if they’re unhappy with it.

My goal here is to encourage and inspire others to be more honest with themselves and with others.

Look, I’m a perfectionist, so I get it.

I understand wanting things to look perfect -- I’ve spent hours choosing a body font for a website before.

But the truth is, life is rarely perfect. In fact, it’s often messy and things take much longer than you thought they would.

Wholehearted Woman is about seeing the whole picture. About telling the whole story. About living your whole life in a way that feels in alignment to you.

Your brand tells people who you are, what you do, why you do it, and how you do it.

Branding isn’t just putting colors and fonts together; it’s also your personality, the way you speak, your core beliefs and values, your mission, the people you surround yourself with, etc.

So, what does your brand say about you?


author bio

Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

wholehearted woman - molly.JPG

Why It's Important To Create Evergreen Content

 Why It's Important To Create Evergreen Content | How To Create Evergreen Content | What Is Evergreen Content | Content Strategy | Digital Marketing | Growing Your Brand | Creating A Community | Advice for Content Creators and Bloggers | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Have you ever looked up “how to start your own blog” or even “how to create evergreen content”?

Both of those topics themselves are evergreen content, and I wanted to share with you why that’s important to encourage you to create evergreen content for your own platform and community. 

 

So, let’s start with the question: What is evergreen content?

Evergreen content is content that stays relevant forever and ever, so it’s not about something that’s just happening right now. Rather, it’s something that someone would read 2 years from now and it would still apply to them.

 

So, why exactly is creating evergreen content important?

Reason 1: It continues to help long after the original publish date.

Most of the content created on this blog is intentionally evergreen content, because I want to make sure that it’s still helpful even if someone discovers it for the first time two years from now.

Topics like imposter syndrome? It can be 1990 or 2010; either way, I know there are going to be people who are struggling with imposter syndrome and would like to know how to overcome it.

And this can be applied to any industry. There are always opportunities for more evergreen content to be created.

If you need help with content creation, check out this blog post on what makes great evergreen content and how to create it.

 

 Why It's Important To Create Evergreen Content | How To Create Evergreen Content | What Is Evergreen Content | Content Strategy | Digital Marketing | Growing Your Brand | Creating A Community | Advice for Content Creators and Bloggers | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Reason 2: SEO helps people find you and keeps traffic coming in.

Since evergreen content is still helpful and relevant long after the original publish date, people can search for the topics you write about (which, hopefully you’ve named your blog posts tiles strategically and intentionally so that they’re actually searchable and can be found) and find you as a result. 

And when you search for common keywords like imposter syndrome or evergreen content, you’ll find that many people have written about those topics too. 

 

You might think that that’s a bad thing, but it’s very much a good thing and here’s why:

  1. It’s a topic people actually want to learn about and are interested in. You don’t want to be writing about something no one even cares about.
  2. Have you ever searched for something and clicked on a bunch of links only to click on more links?

    Even if your blog post isn’t in the top searches, you still have a chance of being found especially if your post is different (which is why it’s important to add your own perspective and takeaways).

    If your post is just like everyone else’s, it doesn’t give them an incentive to stay on your page when they can just as easily get the same information from someone else. Go the extra mile and give a little more.

That’s also why it’s important to create a free resource library. People love free stuff.

I mean -- we've all gone to Costco to get all the free samples before, amirite? 

 

 Why It's Important To Create Evergreen Content | How To Create Evergreen Content | What Is Evergreen Content | Content Strategy | Digital Marketing | Growing Your Brand | Creating A Community | Advice for Content Creators and Bloggers | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Reason 3: You can always repurpose that content!

Let’s be honest: Content creation can be hard - and sometimes, our brains just need a break.

If you think you can only write about something once, think again.

Say you’ve written a blog post that did fairly well, why not talk about those things in your email newsletter or share it on Instagram?

Chances are, most people on your email list and who are following you on Instagram haven’t read your original blog post before.

And even if they have, they can always use a refresher or just skip it altogether.

It goes back to reason 1 as to why creating evergreen content is important - because it can continue helping people long after the publish date.

So now that we’ve establish how this type of content helps your blog grow, are you going to start creating more evergreen content?



author bio

Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

wholehearted woman - molly

12 Days To Launch: What It's Like To Launch A Digital Design Shop In Just 12 Days

 12 Days To Launch | What It's Like To Launch A Digital Shop In Just 12 Days | How I Launched A Digital Template Shop In 12 Days | How To Launch Your Digital Products | Passive Income And Selling Things Online | Graphic Design Templates for Bloggers and Creative Entrepreneurs | Media Kits for Bloggers | Pricing Guides for Wedding Photographers | Instagram Story Templates | Building A Personal Brand

Have you ever wondered what it's like to launch a digital product in just 12 days? 

And if you've already created your own digital product, have you ever wondered what it's like for others? 

Because I have.

And that's exactly what I'm writing this post: to share my own experiences with you and the lessons I learned along the way. 

Fair warning: This is a really long post. Over 2,000 words. Apparently, I had a lot to say.

 

When the idea turned into a commitment 

Trying to launch a digital product in 12 days... is no easy feat. And I knew that going into it. 

So why did I choose to give myself such a short timeline if I already knew that? 

Honestly - because I was slacking ...and scared. Slacking because I was scared. 

  • Scared no one would care or even notice. 
  • Scared my designs weren't going to be good. 
  • Scared people were going to say it's a dumb idea. 
  • Scared it would turn out to be an absolute failure. 

Y'know, the voices of self-doubt and imposter syndrome. 

So while sitting on my bed one morning (about two weeks ago), I decided to give myself a challenge: launch a digital product shop in 12 days. 

I actually decided on 12 days, because 15 days would mean launching on near the end of the week and 20 days felt long enough for me to talk myself out of it. 

The thing is... when you tell yourself you’re going to do something, you already know in that moment whether or not you’re going to follow through with it. 

Because you already know what your commitment level is. 

And if you don't follow through on the things you say you're going to do enough times... you stop believing in yourself.

So a while back, I decided to stop saying I'll do things if I already know I"m not going to do them. All that to say don't make your self-doubt worse than it already is. 

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Show yourself that you're the kind of person who follows through on things, because you are. And if you're not, you can be. 

Change your history by writing a new one.  

 

the first few days (days 1-4)

The first few days mostly consisted of me "getting my feet wet". 

Mostly working on new design templates for the shop (media kits for bloggers, pricing guides for photographers, business cards for creative entrepreneurs and personal brands), etc. Wrote a few things here and there. Uploaded a few things onto Instagram. 

And by day 3 or 4, I started feeling the imposter syndrome. 

... let's just say it was not a very fun feeling to experience. 

When you're creating completely new, your self-doubt and fear has a way of creeping up on you. But just because it shows up knocking doesn't mean you have to go answer the door. 

Instead of running away from the self-doubt and imposter syndrome feeling, I faced my fears.

At the end of the day, we get to choose what we believe and allow into our minds. 

So if you want to change your present and your future, then you have to change what you believe and say to yourself. 

Because saying things like "It's never going to work" or "No one is going to care" isn't going to help you want to start (let alone continue) or help you believe in yourself.

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

Believing is yourself is a huge part of the process and journey.

If you don't believe in  yourself, you're going to have a really hard time creating things and stayed inspired and true to yourself. Trust me on this. You don't want to feel like you're fighting yourself every step along the way, especially when the journey is so long. 

 

the next few days (days 5-8)

As the days went on, the imposter syndrome feeling and self-doubt noise started to wind down. Go figure, right? 

Also, I think the fact that I only had 12 days (or in this case, about 8 days left) to make this work didn't leave very much room for them (self-doubt and feeling like an imposter). 

A lot of people think working for yourself is a glamorous lifestyle, but honestly? It's a lot of hard work and can be a very isolating and lonely feeling sometimes, which is why I'm so glad I was co-working with my friend on most days if not going to the coffee shop to be around people. 

If you're feeling isolated and lonely in your work, create time in your schedule to spend time with others. Even going to a coffee shop with a friend to work can be extremely helpful. 

Also, Rising Tide Society's Tuesdays Together's May event happened during my "12 days to launch", which was super helpful because I had pricing feedback from creative entrepreneurs (which was who I was making the design template shop for!). Click here to read the post I wrote how I decided to price my digital products. 

 

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

So during this time, I was working through my to do list. 

Activities included:

  • file organization (and then re-organizing, naming the files, etc.)
  • uploading the files into the shop (which... I ended up redoing later on in the week)
  • designing the shop catalog (and then majorly redesigning it)
  • writing content (email newsletters and blog posts)
  • creating the blog and social kits
  • ... and more

As you can see (and as I've realized), creating a shop involves a lot of tasks, time, and energy.  Way, way more than I originally expected and planned for. 

The little things here and there definitely do add up over time. 

But as tedious as some of the tasks may have been, I've got to say it felt so good to put everything together and rewarding to actually see everything come together. 

 

Fun fact: I stayed up 40+ HOURS during this time. 

Yep, you read that right. FOURTY HOURS. 

So I didn't intend on this happening. It wasn't on purpose, but I got a ton of stuff done during this 40 hour chunk. Honestly not even sure how I was still so functional and came up with exciting ideas, but sometimes you just go with the flow and don't question things (this was one of those times). 

Disclaimer: I don't advocate or recommend doing this. Please take care of yourself. Mental health and self-care is extremely important, not to mention essential, in life, business, and staying sane. 

 

the days leading up to the launch (days 9-11)

If I had to be completely honest, I was a bit scared, anxious, and overwhelmed that I wouldn't have everything done in time. 

And if I'm being really honest, I was "burning the candle" a little bit. 

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

During the days leading up to the launch, I just wanted to sleep. I spent most of the weekend working. And when I wasn't working, I was taking naps or eating food. 

Sure, I could've pushed the deadline off a bit more. But I made a commitment to myself to make this thing happen - and that's what I did. 

 

By the way, I always recommended listening to your body and tuning into your intuition.

Ever since reading Intuitive Eating a few years ago, I am really big on listening to yourself and doing what's best for YOU.

Not what you think others think is best for you or what other people tell you, but what your own body and mind is telling  you. And that's exactly what I did. 

I knew I still had a bit of fire left in me and the capability to push through.

Plus, I was so close to finishing everything and launching! 

The truth is a lot of us underestimate ourselves and what we’re capable of. 

The next time self-doubt and imposter syndrome come knocking on your door, ask yourself why and what you can take away from the experience. 

Where did you learn to doubt yourself so much? Because this is a learned behavior.  

And what would happen if you just went for it? Because you can gain so much from the experience, especially if you try and give yourself a real shot. 

None of that one foot in and another out mumbo jumbo. 

If I had listened to those voices of fear and self-doubt in the beginning, I would have never made it to the days leading up to the launch. Or the launch day itself. 

 

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

And another thing...

Don't chase perfection, because you will end up really, really exhausted. 

Remember earlier when I mentioned the activities I did? When I reorganized files, redesigned the PDF, and re-uploaded the files? 

That was me chasing perfection. 

It's common for creatives to want their work to be perfect - just the way they imagined, but as every creative knows, it rarely turns out that way. 

But here's the amazing thing: It doesn't make our work or the journey any less beautiful. 

 

What happens when you let go of being perfect? 

You give yourself the chance for things to happen. 

Because when you're busy chasing perfection, you spend most (if not all) of your time, energy, and resources doing the same thing over and over again until it's "perfect". 

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

And I don't know if you've ever had this experience, but I've had moments where I basically did just that (did things over and over again) until a. I lost the original concept, b. I ended up really frustrated and annoyed at myself, and c. gave up altogether ending up with ...nothing.

 

Building and growing Wholehearted Woman has truly taught me to be more patient and kind with myself. And that things don't have to be perfect in order for them to be good. 

That I don't have to be perfect, which means you don't have to perfect either. No one does. 

It's just this belief that we've bought into somewhere along the way. 

The good news is that we can stop believing in it at any time. 

It's all about putting yourself out there, again and again.

Challenging yourself. Breaking the cycle. Doing things differently. Making the commitment. 

 

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

Because we can spend our whole lives telling ourselves that we're going to do something and then never do it. 

The difference between those who get things done and those who don't is a choice. 

A choice to show up, do the work, and keep going even when things get hard. So choose to do something about it and choose yourself. 

Well, this section ended up being wayyyy longer than I planned, but I hope you got a few nuggets out of this. 

If this blog helped you in any way, I'd love to hear about it in the comments section below! 

Before we end this, I have a few final thoughts (because no, those last few paragraphs weren't my final thoughts...).

 

 12 Days To Launch | What It's Like To Launch A Digital Shop In Just 12 Days | How I Launched A Digital Template Shop In 12 Days | How To Launch Your Digital Products | Passive Income And Selling Things Online | Graphic Design Templates for Bloggers and Creative Entrepreneurs | Media Kits for Bloggers | Pricing Guides for Wedding Photographers | Instagram Story Templates | Building A Personal Brand

launch day + final thoughts

So I actually finished up the shop and everything the evening before the launch date (or so I thought - keep reading to find out what happens next...) and was super excited about sharing it with everyone (and did not want to wait until the next day - serious case of instant gratification here) soooo I sent out an early access email plus special gift to my email subscribers! 

After writing and sending out that email, I decided to take a break for a few hours. 

Well, after my break and eating dinner, I realized that now I had to work on my marketing plan. 12 days only gives you so much time, space, and energy for priorities. 

 

So I spent the next few hours creating marketing material, including Instagram content. 

Let's just say I stayed up until 3:30 am that morning to finish and upload everything. 

But given the circumstances (that I gave to myself... yes, yes, I know), I'm super proud of how everything came out! 

In all honesty though, launch day wasn't as exciting as one would think. Maybe I should've bought myself a little cake or something and shared a video on Instagram. Actually, I think I'll do that on the next release. 

I'm thinking a mango mousse dessert? How does that sound? Delicious, right?! 

 

oh and if you haven't checked out the new design template shop yet, click here to do so! 

I'd really love to hear what you think. 

And if you buy a template and implement it, I'd love to see and share it with others on social media! Feel free to send me an email at molly@wholeheartedwoman.org. 

Well, that's all for now.

I hope you enjoyed this post.

Please let me know if you found it helpful and would like to see more posts like this in the future. 

 

Rooting for you and your success! 

Molly



AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

 

wholehearted woman - molly

How I Decided To Price My Digital Products

 how i decided to price my digital products | advice on pricing your online products | monetizing your blog and business | tips on creating digital products | graphic design templates for bloggers and creative entrepreneurs | resources and tools for bloggers | business card design templates | customizable instagram story templates | pricing models for digital products | selling digital downloads

Have you ever stumbled over how to price your digital products and online services (whether they may be courses, ebooks, templates, monthly memberships, etc.)? 

Because I have. 

In fact, when I started brainstorming on what my prices would be, I jumped from one number to the next number …and then switched it back to the original number only to change it about 3 more times. 

If you’ve ever tried to put a price tag on a product, course, service, etc. before, I’m sure this is not news to you. 

 

Before we dive deep into this topic of pricing your products, I wanted to briefly go over why I’m even writing this blog post in the first place. 

The main reason is because this is something all entrepreneurs and small business owners go through. Or even hobbyists who have ever sold anything online. 

There are so many factors to take into consideration, including but not limited to:

  • supply and demand,
  • competitor’s pricing,
  • customer expectations,
  • positioning, profit,
  • etc.

Not to mention... your mental health, level of self-care, emotional sanity, and money mindset. 

I mean… when you think about it, pricing your online products should be easy. Or at least, not this challenging and daunting. 

Also, I thought it would be cool and insightful to see how I ended up with the pricing that I did. And of course, I wanted to be transparent and share the process with you. 

So let’s go back to the beginning. 

 

How did I decide to price my digital products?

1. The pricing world of 4, 7, and 9’s. 

If you’ve ever found yourself in someone’s sales funnel for this course, membership program, mastermind, etc., you’ve most likely seen whatever they were selling ending with a 4, 7, or 9. 

There’s something called “psychological pricing”, which is basically a pricing and marketing strategy many use to get you to buy. Here’s an article by Entrepreneur that talks about this if you’re curious. 

Honestly, I’ve never been a fan of this. I always thought it was so annoying when someone priced something at $999 or $1,999, because they’re not tricking anyone, right? 

At the same time, when you see everyone else doing something and they seem to be successful, you can’t help but want to do what they’re doing. Because… they must be doing something right, right? 

So when I first started pricing my products, I came up with numbers like: $12, $15, $17, $19, $27, etc. 

 inspirational quotes | motivational quotes | motivation | personal growth and development | quotes to live by | mindset | self-care | wholehearted woman | #InspirationalQuotes | #motivationalquotes | #quotes | #quoteoftheday | #quotestoliveby | #quotesdaily

(Which, now thinking about it, is so weird because I don’t even like odd numbers. They make me feel… odd.) 

Luckily, around that time, I stumbled upon this lovely article by Jason Zook over at Wandering Aimfully. 

I’ve always been a fan of Caroline from Made Vibrant (who also happens to be Jason’s wife) and her work. 

A few years ago, I bought Caroline’s course Better Lettering Course for $20. Last year, I bought Caroline’s course Create Your First Online E-Course for $30.

So evidently, seeing whole numbers did not stop me from buying something. In fact, sometimes it made me more excited, because it didn't feel like someone was trying to "market" me and that they were focused more on providing valuable education and resources. 

That was my first sign that maybe I should just round up to whole numbers. 

 

2. Rising Tide Society - Tuesdays Together event

Fortunately, by the time the Tuesdays Together monthly meeting came around, I was already a few days into 12 Days to Launch, so I wasn’t completely in concept and brainstorming stage anymore. 

 how to do market research | getting feedback on your digital products | how i decided to price my digital products | advice on pricing your online products | monetizing your blog and business | tips on creating digital products | resources and tools for bloggers | pricing models for digital products | selling digital downloads

By this time, I had a few of my products built out, knew what each of them included, and how they would help someone’s business. 

And since my goal is to sell the design templates to creative entrepreneurs, bloggers, influencers, photographers, etc., I thought it’d be a good idea to ask the group I was in. 

Pro tip: Ask people who are your ideal clients and customers for feedback. Sometimes, we want to think we know everything ourselves - but we don’t. 

The result? They didn’t like the odd numbers, either. It can feel like someone is tricking you into thinking it’s a “better” deal because the price tag ended in a certain number. 

So after that conversation and reading Jason’s article at Wandering Aimfully, I decided to round up my pricing to whole numbers. 

The other thing I did? 

 

3. Increased my prices. 

Why? Because I realized I was providing a lot of value in time, energy, knowledge, and expertise in what I was offering. 

I'm not talking about like majorrrr price increases, but an additional $10-20 here and there. Which let's be honest, is about how much a lunch meal ends up costing anyway. 

Also, I know what works well with blog posts, Pinterest, and what’s going to help you make the most impact and get the best engagement. 

Plus, every platform serves a different purpose because each platform is used differently. 

Another major part of it is that I’m not designing things just to make them look pretty (although that’s a huge part of it because creating good experiences is essential), I’m also incorporating my knowledge of branding, marketing, and the Internet into my designs. 

 personal branding for bloggers and creative entrepreneurs | how i decided to price my digital products | advice on pricing your online products | monetizing your blog and business | tips on creating digital products | graphic design templates for bloggers and creative entrepreneurs | resources and tools for bloggers | selling digital downloads

Increasing your prices to $20-30 when someone can find a $5-10 template can be scary, but what ultimately helped me get over this fear was realizing that my design templates are unique. 

Every digital product and online service out there is unique and different, whether it’s a copywriting service, a productivity membership site, an ebook on how to create your first course, etc. 

Just like how every brand has its own personality, every designer has their own personality too.

I’m not designing templates for everyone; I’m creating design templates for soulful bloggers, brands, and creative businesses who want to effectively reach their ideal customers, clients, and community. 

If you're trying to reach everyone, you end up reaching no one. 

 

4. Pricing that feels good to you. 

Sometimes, pricing can feel like you’re pulling numbers out of thin air. 

At the end of the day, I think it really comes down to what feels good to you. 

The truth is that everyone will have an opinion on how you “should” price your products, but the only person that knows what’s best for you is YOU.

So ask yourself if what you're pricing your digital products at feels good to you.

Does it make sense to you? Does it feel aligned? Are you confident in it? 

 how i decided to price my digital products | advice on pricing your online products | monetizing your blog and business | tips on creating digital products | graphic design templates for bloggers and creative entrepreneurs | resources and tools for bloggers | business card design templates | customizable instagram story templates | pricing models for digital products | selling digital downloads

$10/template didn’t feel good to me.

Especially when I'm providing more than one variation for each template.

It felt like it came from a place of scarcity, fear, and worry that no one would want to buy my products. Because there were so many other products out there, I “should” lower my pricing so other people would think it’s a better deal. 

But wouldn’t it be better to come from a place to confidence and clarity (in knowing that the value you’re providing is amazing)?  

From a place of abundance (in knowing that potential customers are everywhere and there’s enough to go around)? 

From a place of believing in yourself (because it’s really exhausting not to)? 

As Gary Vee always says, "What's the alternative?"

Believe in yourself and believe in what you’re making. 

Self-doubt will not only kill your productivity, but it can slowly chip away at your passion and soul as well.  
 

 how i decided to price my digital products | advice on pricing your online products | monetizing your blog and business | tips on creating digital products | graphic design templates for bloggers and creative entrepreneurs | resources and tools for bloggers | business card design templates | customizable instagram story templates | pricing models for digital products | selling digital downloads

conclusion

While I may not have the answer to how to actually price your own digital products and courses, I hope that by sharing my own experiences through this whole journey, you’re able to see that there is no right or wrong answer.

There is no magic formula that will solve everything, but instead there are a lot of factors to take in and that there is no right or wrong way to do anything. 

Do what feels good to you, because the most important thing is that you keep doing it.

Test and experiment. Be okay with making mistakes. We learn by doing, taking action, and putting ourselves. 



wholehearted woman - molly

author bio

Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

Announcements & Updates: Design Template Shop Is Now Open! (Get 50% OFF This Week Only. *)

wholehearted-woman-molly

Hello, friends! 

I'm excited to announce the opening of the Wholehearted Design Template Shop

As mentioned in the blog post title, you get 50% off the all-access pass during launch week!

During launch week (May 15th to May 20th), you get EVERYTHING that's currently in the design shop for only $75 (over $400 value!). 

Prices  will go up to $150 for the all-access pass on May 21st. 

What's included in the all-access pass? 

Media kits, pricing guides, business cards, blog and social media kits (including IG story templates, Pinterest graphics, newsletter headers, opt-in PDFs, etc.). 

Basically everything one would need to build and grow their personal brand online, with the right brand collateral. 

Who is it for? 

Bloggers, influencers, photographers, artists, creatives, small business owners, etc. 

It's perfect for anyone who:

  • is ready for a brand refresh.
  • would like more customization options. 
  • is just starting out, but doesn't want to look like a DIYer. 
  • wants to optimize and make the most out of their content and marketing strategy. 

keep an eye out for my "12 Days to Launch" blog post!

That's right. 12 days ago, I decided I would launch this puppy. 

Now you may think that's a lot of time (I thought so too...), but it really isn't. 

However, the main reason why I did it is because I knew I needed to just go for it instead of saying "Oh, I'm working on this idea...". 

Ideas will continue to be ideas until we act on them. 

So that's exactly what I did. I took action. A lot of action. Sometimes, even unnecessary action that could've been avoided if I thought things out a little more. But nonetheless, I'm proud of everything I've done and accomplished in the past 12 days - and I'm so excited to share this journey with you! 

act-on-your-ideas

Hopefully, it will inspire you to start your own thing. 

And even more so, to show you that you don't have to have the perfect plan, the perfect timing, or the perfect anything, because: 

  • Perfection doesn't exist. 
  • We can and given enough time we will talk ourselves out of anything. 

I'm super excited to share all the behind-the-scenes action with you!! If there's anything in particular you're curious to hear or learn about, feel free to let me know in the comments below!


in other news...

Wholehearted Woman is transitioning into an online destination for both personal growth and personal branding. 

I'll definitely still be posting about personal growth and development topics like... 

And now I'll be talking about personal branding topics too! 

 

wholehearted-woman-personal-growth-and-personal-branding

So why add personal branding to the mix?

I've been doing a lot of self-reflection lately - and I realized that along with sharing my story, I always wanted to do creative and artistic things with my life. 

Since starting Wholehearted Woman, I've done and learned a lot of things along the way like ... building and growing your email list, content strategy and marketing, branding and brand identity, etc. 

The reality is that many people are starting to build and grow their own personal brands every day, so if this is something you actually want to do and be successful at (meaning you're still here 2, 5, 10 years later), then you have to work at: 

  • creating a brand identity that not only stands out but one people will resonate with
  • being vulnerable and sharing your stories, ideas, insights, perspective, etc. even if others might not agree with them
  • providing value consistently and showing up for others while also making self-care a priority 
  • growing a community through relationships, content, trust, and credibility 
  • not burning out and overwhelming yourself along the way 

There are so many things that go into building and growing a personal brand. 

And like personal growth, I see it as a life-long journey and commitment. 

I want to help you build a personal brand you're proud to call your own.

One that you're excited about waking up in the morning to work on.

One that you have ideas for at 2 am at night (if you're a night owl like me).

One that helps you meet and build meaningful relationships with others in your community. 

Because building a personal brand is truly as rewarding (and challenging) as personal growth. But you can do it. I know you can. 


author bio

Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

wholehearted woman - molly

My Philosophy On Personal Branding: Why It's So Important & How To Do It

 My Philosophy On Branding Personal: Why It's So Important & How To Do It | Creating A Brand Identity | Why Is Branding So Important | What Is Branding | What Is A Personal Brand | How To Create A Personal Branding | How To Stand Out From Other Brands | Branding For Bloggers | #brandidentity | #branding | #personalbrand | #blogging | Wholehearted Woman

If you ask 10 different people on what the definition of “branding" is, you’ll probably get 10 different answers. 

Today, I’m going to share with you my philosophy on branding and why it’s essential not only in your biz but overall life. 

 

What is branding? 

It’s your… 

  • story. 
  • core beliefs and values. 
  • personality and unique traits.
  • tone and voice - the way you say things and what you say. 
  • friends - the people you choose to surround yourself with.
  • messaging, copy, and taglines. 
  • color and font palette. 
  • visual elements like graphics and illustrated elements. 
  • homepage, social media, and everywhere else you exist online. 
  • past, present, and future. dreams, goals, fears, and all. 

In short, it’s everything about you and your audience. 

 

 My Philosophy On Branding Personal: Why It's So Important & How To Do It | Creating A Brand Identity | Why Is Branding So Important | What Is Branding | What Is A Personal Brand | How To Create A Personal Branding | How To Stand Out From Other Brands | Branding For Bloggers | #brandidentity | #branding | #personalbrand | #blogging | Wholehearted Woman

Everything you are, say, or do either supports your brand or takes away from it. 

It should help your people (clients, customers, community) understand you, what you offer, and why they should choose you over someone else. 

If you’ve ever walked down a grocery store aisle, you know how many brands and companies out there make the same product. 

So, how do you choose one? 

There’s often more than one factor that sways our decision, but here are a few common factors involved in every decision:

  • price
  • quality
  • packaging
  • design
  • marketing
  • word-of-mouth (from friends, family, people online) 
  • social proof
  • etc.

 

If you’re a one-woman show (or even if you’re not), your brand is constantly evolving, because you are constantly evolving. 

So it’s okay if it’s not perfect. 

Because perfection doesn’t exist anyway. 

Branding helps build the bridge between you and your people. 

It’s how you show people that you’re committed and this isn’t just some one week hobby where they’ll never see or hear from you again. 

Show them that you’ve put time, energy, and intention into this. 

It’s how you communicate with others -

  • what they can expect from you,
  • where they can hear from you (social, email, blog, etc.), and
  • why you’re doing it (your story makes you, you). 
Don’t be afraid to be yourself and infuse some personality into it. It’s how you create a brand worth remembering and going back to. 

The truth is, there’s a lot of noise out there and a lot of short attention spans. So how do you capture and keep someone’s attention? By showing them you’re worth paying attention to - by helping them make their lives better. 

 

It’s a big world out there, so how can you set yourself apart from everyone else? 

The short answer is through branding. 

But I’ve never been one for short answers. 

 My Philosophy On Branding Personal: Why It's So Important & How To Do It | Creating A Brand Identity | Why Is Branding So Important | What Is Branding | What Is A Personal Brand | How To Create A Personal Branding | How To Stand Out From Other Brands | Branding For Bloggers | #brandidentity | #branding | #personalbrand | #blogging | Wholehearted Woman

So here’s the longer version: 

By being… 

  • in alignment, because it will shine through. 
  • transparent, because people appreciate the truth.
  • vulnerable, and that’s how deeper connection is built. 
  • yourself, because there’s no one quite like you. 
     

By sharing… 

  • your story and what you believe in. 
  • your core values and what you support. 
  • your past, because we’ve all gone through some kind of hardship. 
  • your personality, because “like attracts like”, right? 
     

By doing… 

  • what feels good to you. 
  • the things that make sense to you. 
  • the inner work and asking yourself the hard Q’s. 
  • whatever it is you need to do to grow. 

All of the things I’ve mentioned above will help you grow your brand. 

Because when you understand yourself and why it’s so important to do what you do, you start to show up for others in a bigger and more impactful way. 

 

How does your brand make people FEEL

Okay, let’s talk about feelings. Because I’m totally a feelings kind of person. 

And if you’re here reading this, I’m pretty sure you’re one too. 

I mean… you are reading this on a site called Wholehearted Woman, after all. 

 My Philosophy On Branding Personal: Why It's So Important & How To Do It | Creating A Brand Identity | Why Is Branding So Important | What Is Branding | What Is A Personal Brand | How To Create A Personal Branding | How To Stand Out From Other Brands | Branding For Bloggers | #brandidentity | #branding | #personalbrand | #blogging | Wholehearted Woman

When people look at and interact with your brand, how do they feel? 

Is it a good or bad feeling? A feeling they want more or less of? 

Have you ever talked to someone who made you feel really good about yourself? Confident, like you can conquer anything. 

And when you talk to someone else, you have a completely different experience. You walk away feeling discouraged and doubtful about yourself. 

brands are like people. 

Every brand has its own personality. 

Some brands are more soft-spoken, but they make you want to look twice because you’re intrigued. While others seem to feel more sociable and charismatic. 

And we’re all attracted to a certain type of person.

Some people are more drawn to words like… intuitive, feminine, authentic, soulful. (Hey, that's us!) While others are more drawn to words like.. bold, powerful, daring, impactful. 

The goal of branding isn’t to attract everyone; it’s to attract the right people that resonate with you and your brand. 

It’s exactly why when introverts see that someone else is also an introvert, that’s the first thing they mention. 

Because that’s who they connect to and resonate with the most. 

 

 My Philosophy On Branding Personal: Why It's So Important & How To Do It | Creating A Brand Identity | Why Is Branding So Important | What Is Branding | What Is A Personal Brand | How To Create A Personal Branding | How To Stand Out From Other Brands | Branding For Bloggers | #brandidentity | #branding | #personalbrand | #blogging | Wholehearted Woman

What’s your brand personality, and how can you communicate that in your branding? 

Remember, your brand doesn’t have to be or look like every other brand out there. Those brands already exist.

It’s time to think about what makes your brand unique, and branding is an awesome non-ending opportunity to do just that. 

 

There are many ways to communicate with others, but here are the two main ways: 

1. Words - 

This blog post you’re reading right up is made up of many words. How are you feeling? Inspired? Bored out of your mind? 

Either way, words have the power to make you feel something, which is why it’s so important to use your voice and infuse your personality into it. Is it going to resonate with everyone? Probably not. But, it is going to attract the right people who want to hear your message and work with you. 

 My Philosophy On Branding Personal: Why It's So Important & How To Do It | Creating A Brand Identity | Why Is Branding So Important | What Is Branding | What Is A Personal Brand | How To Create A Personal Branding | How To Stand Out From Other Brands | Branding For Bloggers | #brandidentity | #branding | #personalbrand | #blogging | Wholehearted Woman

Fun fact: You don’t have to be a wordsmith to use your voice. 

(Related: 5 Tips To Help You Get Started With Writing From The Heart

 

2. Visuals - 

I don’t think I need to tell you how important visuals are. I mean, that’s why Instagram is so successful, isn’t it? Because we loveeee looking at pretty pictures. I know I do.  

It’s aspirational - it’s what you want for yourself / your own life. 

The thing with visuals is that it can either help you or harm you. 

Can it actually harm you and your brand? Yes, it can. Or maybe not. I’ll let you decide on this one, but let's be honest, we've all judged a book by its cover before. 

 

Here’s the thing: 

People are constantly making first impressions on how we present ourselves. 

As someone is scrolling through your website and Instagram feed now, they’re telling themselves a story. 

Maybe it’s a story of how they want to learn everything there is to know about you, or maybe it’s a story of how they can find someone else. 

Whether it’s through words, visuals, video, audio, or some other form of media, you want to make sure it represents who you are, how you feel, what you do, and how you can help them make their lives better. 

So ask yourself if the messages you want to send and the feelings you want to evoke are coming across in your branding. 

 

By the way, I’m launching a design shop for soulful, creative women. 

If you have a personal brand and you’re a content creator, service provider (photographer, coach, consultant, etc.), influencer, blogger, etc., then this is for you. 

 

Look, I don’t know everything that there is to know about branding. And I’m not going to pretend I do, because that’s not my gig and I don't. 

But I do know that branding is about providing a good experience for other people and helping them feel good about themselves. So I just wanted to share with you on what I know about branding and building a meaningful relationship with the people who choose you. 

Speak your truth and share your heart with those who need to hear it.

AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

wholehearted woman - molly

Why You Need To Stop Hating On Instagram (And How It's Hurting You)

 Why You Need To Stop Hating On Instagram (And How It's Hurting You) | How To Grow Your Business Using Instagram | Instagram Tips and Advice For Small Businesses and Creatives | Why Instagram Matters In 2018 | Social Media Growth in 2018 | Instagram Engagement | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness | #instagram | #socialmedia

Do you constantly complain about how much you hate Instagram?

That was definitely me last year. I told everyone (well, everyone who would listen - which was a lot of people, because they also hated Instagram) about how much I hated Instagram.

But this year, I knew I had to change my perspective. I had to start seeing Instagram more positively, because it was hurting my progress and how I used the app.

I was constantly feeling drained, overwhelmed, and quite frankly, annoyed.

 

Here are 4 reasons why we all need to stop hating on Instagram:

1. It’s not going anywhere.

Regardless of what people have said, most are still using it anyway.

I mean -- how many times have you heard people say they’re going to stop using the app only to see them on the app a few weeks later? (This isn’t me placing judgment btw. Just stating what I see and what I’ve done myself.)

The truth of the matter is that despite how annoyed we may be at Instagram at times, they’ve created a product that have hooked most of us and most of the people we want to interact with.

Be honest, how many times a day do you find yourself opening up Instagram to see what’s new?

 

2. It’s a mindset and perspective thing.

 Why You Need To Stop Hating On Instagram (And How It's Hurting You) | How To Grow Your Business Using Instagram | Instagram Tips and Advice For Small Businesses and Creatives | Why Instagram Matters In 2018 | Social Media Growth in 2018 | Instagram Engagement | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness | #instagram | #socialmedia

It really is.

When I kept telling myself how much I hated Instagram last year, let’s just said it did not end well for me. I was constantly exhausted and drained, and it showed.

What we choose to focus on becomes our reality.

So this year, I told myself things would be different. That I was going to enjoy Instagram and look at the positives (instead of focusing on reasons 1, 2, and 3 of “why Instagram sucks”.

Instead, I choose to focus on reasons 1, 2, and 3 of why Instagram is awesome, which leads me to reason 3.

 

3. It’s free to use!

Yes, we’ve all helped Instagram grow - because without us using it, it wouldn’t be the platform it is today.

But at the same time, it’s still a free tool to use - and an amazing one at that.

I’ve met SO many amazing people through Instagram and I’ve even been able to meet some of them in person.

Pro tip: Rather than focusing on how not everyone will see your posts, think about how to make your photos more fun and engaging. Have fun and be creative with it.

The truth is we have more control than we think.

When we think we don’t have any control or say, we give our power away.

 

4. You can build and grow your brand using Instagram.

 Why You Need To Stop Hating On Instagram (And How It's Hurting You) | How To Grow Your Business Using Instagram | Instagram Tips and Advice For Small Businesses and Creatives | Why Instagram Matters In 2018 | Social Media Growth in 2018 | Instagram Engagement | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness | #instagram | #socialmedia

As we’ve all seen with brands, influencers, etc., it’s possible to create and grow your brand on Instagram.

Is it going to be easy? No, but most good things in life aren’t easy.

Overnight success doesn’t exist, but long-term success does.

At the end of the day, you get out what you put in. So the more effort and work you put into your Instagram, you more you’ll get out of it.

I’ve seen the change in growth myself once I started posting more photos of myself and writing better captions. 
 

If you want better results, improve the way you use Instagram.

  • Talk to people first, instead of hoping they’ll come to you first.
  • Write captions that people can actually respond to. (You have no idea how many times I’ve wanted to respond to something, but had no idea what to say. You can say “great photo!! *emoji* only so many times until you start feeling inauthentic about it.)
  • Create content that actually captures people’s attention. Make them think, feel inspired, etc.
  • Collaborate with others. Go on live. Do something.

You got this.

There are always two sides to everything.

We can either focus on the positive and get better results or focus on the negative and get “meh” results.


AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too. 

Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life. 

wholehearted woman - molly.JPG

5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)

 5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)  | How To Have A Successful Blog | Advice and Tips for Bloggers | Why Some Blogs Fail | How To Make Your Blog Stand Out | Making Your Blog Better | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

Blogging is hard work.

I’m not here to sugar coat things, because I think there are enough people on the Internet doing that. (But, I will show you how and encourage you if you’re ready to show up and do the work. :))

Even so, there will be countless of blogs out there that will tell you how easy it is and how you can create your own blog in 5 minutes.

But the truth is… the challenge isn’t in setting up your blog, it’s in continuing it.

And I’m going to say that the hard part of setting up your blog isn’t the technical part, because there are so many articles and YouTube videos out there that will literally show you step by step on how to set everything up. 

The hard part is putting yourself out there.

Because the truth is someone might not agree or like what you have to say.

I think most blogs fail - and by fail, I mean you never hear from the blogger again.

They’ve disappeared and abandoned their blog for good, because the truth is blogging isn’t easy. And it definitely isn’t an overnight success story -- if you’re looking for one of those, you’re looking in the wrong place my friend.

I almost abandoned this blog for good last year. And more than once, so trust me, I totally get it.

But if you don’t want your blog to fail, keep on reading.

 

5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)


1. Lack of purpose


Problem:

In order to keep a blog going, you have to be wildly passionate about it and be willing to put a lot of effort into it -- and having a purpose really helps with staying grounded when things go south.

There is so much that goes on behind-the-scenes of putting a blog post together. More than most people realize. 
 

Solution:

Know why you’re blogging and be wildly passionate and committed to it. Why do you blog? What is the long-term goal / vision?

Be ready to show up every day.

And if blogging isn’t for you, it isn’t for you (and that’s okay!!).  

There are so many other things you could do like be a microblogger on Instagram, start a podcast, interview others, go on YouTube or even Facebook live, etc.

Find your thing, instead of trying to copy someone else’s thing.

 

 5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)  | How To Have A Successful Blog | Advice and Tips for Bloggers | Why Some Blogs Fail | How To Make Your Blog Stand Out | Making Your Blog Better | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

2. Lack of planning and preparation


Problem:

Unfortunately, having a successful and thriving blog isn’t about posting whenever you feel like it. I wish it was, but I’ve discovered the hard way that it’s not.

Content planning, strategy, and creation is so important.

It’s like trying to eat healthy but not creating a plan for it. This isn’t something you can wing and hope it goes well. 
 

Solution:

Create a plan. Start an editorial calendar. See what my step-by-step process for creating a blog post is. Watch what other successful bloggers are doing and how they got there.

Plan. Create. Rinse and repeat.

At the end of the day, we get out what we put in. Plan for your success or prepare to fail.

 

3. Lack of consistency


Problem:

Problem: Two weeks ago, you posted on a Tuesday. Last week, you didn’t post at all. This week, you’re posting on Friday. People have no idea when your next post could be. It could be tomorrow, it could be two weeks from now, it could be never again.

Or maybe you are posting every week, but you write about so many different things people don’t know what to expect from you.
 

Solution:

Whatever it is, consistency matters.

Consistency matters in your branding, in the way you speak, in the topics you talk about, etc. Be consistent all across the board. You want people to be able to recognize you and your brand. Your voice, your story, your core values, your visuals. The more, the better.

 

4. Lack of impatience


Problem:

Problem: You get discouraged every time you see an income report on Pinterest or every time you go on someone else’s blog. You know that saying, “Comparison is the thief of joy”? Well, it’s so true.

This is me speaking from personal experience, by the way.

Don’t compare yourself to other people, because it leads to nowhere good. 
 

Solution:

Be prepared for the fact that your blog isn’t going to become an overnight success story. You’re not going to write this magical one blog post and suddenly everyone knows who you are.

If you read any of the blog posts written by people who have been blogging for a long time, they will tell you that. They will tell you about how much time, effort, and energy they had to put in to get to where they are.

Do the work and show up, even when no one applauds you for it.

Also, this is always room for improvement and things to learn.

Learn them. Apply them. Keep growing.

 

 5 Reasons Why Your Blog Will Fail (And How To Prevent That From Happening)  | How To Have A Successful Blog | Advice and Tips for Bloggers | Why Some Blogs Fail | How To Make Your Blog Stand Out | Making Your Blog Better | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog | #blogging | #blogger | #personalgrowth | #brandawareness

5. Lack of self-belief and confidence


Problem:

Problem: You worry that you’re not cut out for this. It seems to be working for everyone else except you, so you end up doubting yourself each and every step along the way. (This slows you down a lot, by the way.) 
 

Solution:

Honestly? Lack of self-belief and confidence is the reason I haven’t grown as much as I’ve wanted to, because I was that person who doubted herself almost every step along the way.

But keep going. Keep showing up.

And when you do fall off the face of the Earth? Choose to come back and start off where you left off. Forgive yourself and believe in yourself.

I hope this blog post doesn’t discourage you, but insead brings awareness and realistic expectations to your life. Because blogging is still very much relevant even in 2018.

People still read blogs just like how people still read books.

So if you want to be a blogger, do it. Just know there are going to be roadblocks in your journey and be prepared for them.

The more prepared you are, the better you will handle them.

I believe in you. You got this.

 

If you’re new to blogging or would like more blogging tips, you might enjoy these articles:


AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too. 

Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life. 

wholehearted woman - molly.JPG

Exciting News At Wholehearted Woman: What’s Been Happening & What’s Coming

Editor’s Note: I sent this blog post to my email list last week.
To get early access on updates and free resources, click here to sign up

exciting-news-at-wholehearted-woman-whats-been-happening-whats-coming

Hey, friends! 

Have you ever gone on a path with one intention and totally ended up somewhere completely different but still with the same philosophy and mission in mind? 

Well, that’s what’s currently happening over here at Wholehearted Woman. 

In fact, Wholehearted Woman started off as a digital magazine. But after the first release, I realized it was more than I intended as a one-woman show. 

So, after all, this turned into an online blog focused on personal growth and storytelling. 

 

Well, now it’s time for another transition. 

Don’t worry, the blog isn’t going anywhere. Neither is the personal growth content.

But we’re (it's actually only me) adding something new and exciting. 

As you know, I strongly believe in sharing your story and voice with the world, because someone out there needs to hear it.

And sometimes, that someone is us. 

 

exciting-news-at-wholehearted-woman-whats-been-happening-whats-coming

I’ve been doing a lot of self-reflection and asking myself what the next chapter of Wholehearted Woman is. 

And it’s this: Helping you build and grow your personal brand, because the truth is, you already are your personal brand. *

So why not intentionally build a personal brand that reflects your values, beliefs, story, and life experiences? 

Because we have all gone through some kind of hardship and struggle before, right? Well, why not share that with others? 

That’s the next chapter of Wholehearted Woman. Helping you build your personal brand while working on your personal growth, because one does not come without the other. 

 

So, what’s coming next? 

A design shop, where creativity meets functionality and soul. 

Because in life and in business, you need all three. 

This design shop is going to include: brand style guides, moodboards, media kits, pricing guides, business cards, and blog / social packs. 

Oh, and I’ll be giving you a crash course on InDesign. (Trust me, it’s not as scary or confusing as you think!) 

 

exciting-news-at-wholehearted-woman-whats-been-happening-whats-coming

So, why this and why now? 

Growing up, I’ve always loved creating and putting things together.

(Hence, why Wholehearted Woman started off as a digital magazine. Words and pictures mixed together? Sign me up!) 

When I first learned to use Adobe Illustrator and InDesign, I instantly fell in love. 

 

Here’s how I see it: 

We’re all great at something, but the truth is we can’t be great at everything. (Trust me, I’ve tried.) 

Well, I’m really good at designing things and putting them together. Like I said, where creativity meets functionality and soul. 

So instead of you sitting in front of your laptop trying to figure all this stuff out, why not create a way for me to help you? 

Just because you can DIY something, doesn’t mean you always should. 

Let me rephrase that last sentences. Sometimes, it’s time for an upgrade. 

Or maybe not.

Maybe you’re going to see the design shop and think “Who would ever buy that?” and that’s okay, because we’re all different and we see things differently. 

If your goal is to connect with and reach more soulful, wholehearted human beings, then this is for you. 
exciting-news-at-wholehearted-woman-whats-been-happening-whats-coming

 

Once the design shop is launched, I'll be writing a "12 Days to Launch" blog post sharing the journey, what I've learned, what you can learn, etc. along with all the emotions and feelings that come up when we dive into our creativity and soulful work. 

 

Because as you probably already know, when we’re doing something new and outside of our comfort zone, things like imposter syndrome and fear start to come up. 

I’m really excited to be starting this with you, and I hope you’re excited too! 

 

Talk soon,

Molly


AUTHOR BIO

Hi there! I'm Molly, the founder of Wholehearted Woman. Here to help women show up online in a way that looks good and feels good too. 

Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life. 

wholehearted woman - molly

What Should You Name Your Blog? 3 Questions To Ask Yourself.

 What Should You Name Your Blog? 3 Questions To Ask Yourself.  | Naming A Blog | How To Start A Blog | What You Need To Know About Blogging | Advice and Tips for Bloggers | Growing Your Blog | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog| #blogging | #blogger | #personalgrowth| #brandawareness

So you’re thinking about starting a blog, but you have no idea what you should name your blog.

Or maybe you have an idea, but you need a confirmation or some advice.

If that sounds like you, you’re in the right place!

 

So what should you name your blog? 3 questions to ask yourself.

1. Why are you starting a blog, and what are your intentions?

The 1st question to ask yourself is why? What is the purpose of your blog?

There are so many reasons you could be starting a blog (and sometimes, our reason changes as we continue blogging!).

You could be starting a blog to find yourself and to go on a journey.

Or maybe you’re starting your blog to help others find themselves and go on their own journey.

Take some time to think about why you’re starting your blog, who it’s for, and what the intention is.

Is this going to be a personal brand or more of a community based brand where others can contribute?

 

2. What is your blog going to be about, and who are you blogging for?

 What Should You Name Your Blog? 3 Questions To Ask Yourself.  | Naming A Blog | How To Start A Blog | What You Need To Know About Blogging | Advice and Tips for Bloggers | Growing Your Blog | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog| #blogging | #blogger | #personalgrowth| #brandawareness

They say the riches are in the niches, and I agree with that.

But I’ve also seen people branch out and talk about other topics that they didn’t originally talk about.

Maybe you want to start a food blog, so you’re thinking about using words like “recipe”, “foodie”, “kitchen”, etc. into your blog name. But what if one day you don’t want to create recipes anymore?

(This isn’t to make you feel overwhelmed, btw. You can always rebrand and rename your brand!)

You could always go with something more general like, “eat with (your name)”.

The good thing about adding these words to your blog / brand name is that people can easily get a sense of what you’re about just from your name.

Another thing you’ll want to think about is who you’re blogging for, which goes alongside with your niche.

For example, I love Amanda Holstein’s blog over at Advice from a 20 Something. You already know her blog is about advice for 20 somethings. Plus, it’s a cute name too.

 

3. Where do you see this in 5-10 years?

What is your vision and mission for your blog?

I’m going to tell you something that you probably don’t want to hear: Blogging is not an overnight success story. In fact, it’s like the farthest thing from an overnight success story.

 What Should You Name Your Blog? 3 Questions To Ask Yourself.  | Naming A Blog | How To Start A Blog | What You Need To Know About Blogging | Advice and Tips for Bloggers | Growing Your Blog | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog| #blogging | #blogger | #personalgrowth| #brandawareness

So… if that’s what you’re looking for, you better start looking for something else.

Which is why I asked the question, where do you see this in 5 to 10 years? I mean, do you see this eventually branching out and growing into something bigger?

Do you want to be the face of your brand or do you want to have a brand that’s not dependent on you?

Remember, there are no right or wrong answers here.

And none of this is set in stone. You can always change your mind.

Starting a blog is exciting, but it’s also hard (and has its own set of challenges) so don’t overwhelm yourself or go into decision fatigue along the way.

I wish you the best in your blogging adventure and hope this article helped you with finding clarity around deciding on what to name your blog.

And when you do decide on a name for your blog, I’d love to hear about it! Please feel free to share it in the comments section below.


author bio

Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

wholehearted woman - molly.JPG

How To Create Good Content: 4 Questions To Ask Yourself

 How To Create Good Content: 4 Questions To Ask Yourself | 4 Steps To Creating Valuable Content | How To Stand Out From Other Bloggers | Advice and Tips For Bloggers and Business Owners | Content Strategy | Content Marketing Tips | Growing Your Personal Brand Online | How To Grow Your Blog And Make It Better | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog| #blogging | #blogger | #personalgrowth| #brandawareness

Have you ever wondered what makes good content, or how to actually create content that people want to read?

The reality is that there is SO much content out there nowadays. Podcasts, YouTube videos, blogs, ebooks, courses, digital downloads, Facebook ads, and the list could literally go on and on.

So the question is: How do you make your content stand out? 

How do you ensure that people are going to come to you? 

There are 3 main types of content out there:

  1. Inspirational
  2. Education
  3. Entertaining

You can be primarily known for one or a combination of them. But chances are, the type of content you create falls into one of those 3 categories. 
 

When it comes to creating good content, there are 4 questions to ask yourself.

1. Is it helpful? Does it solve someone’s problem?

We’ve all done those ideal client avatar worksheets. And if you haven’t, I suggested doing one.

One common mistake people tend to make (and I’m definitely guilty of this myself) is forgetting that the content isn’t for you, it’s for your reader.

It’s to help make their lives easier - figuratively or literally.

Maybe you make their lives easier by filming your dog, which is entertainment. Truth to be told, I LOVE watching this dog on IG @coconutricebear. Her owners do a really good job of narrating her in her IG stories.

Or maybe you provide step-by-step tutorials on how to set up a blog for beginners.

Or maybe it’s something like this, where I help you with creating good content that people will want to read and share with their friends.

 How To Create Good Content: 4 Questions To Ask Yourself | 4 Steps To Creating Valuable Content | How To Stand Out From Other Bloggers | Advice and Tips For Bloggers and Business Owners | Content Strategy | Content Marketing Tips | Growing Your Personal Brand Online | How To Grow Your Blog And Make It Better | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog| #blogging | #blogger | #personalgrowth| #brandawareness

At the end of the day, you want to make sure you’re creating content that’s solving someone’s problems. And to do that, you first need to know who you’re helping. Because from there, you can figure out what they’re struggling with.

 

2. Is it detailed / valuable or just fluff? Does it have depth?

I’m sure we’ve all read those fluffy articles, where… by the end, you realized they actually haven’t helped you with anything. It’s worse when they try to sell you at the end without first providing any value.

Have you ever attended one of those webinars that showed up as a Facebook ad? Where they spend the 15 minutes talking about their story, another 15 minutes about what they’re going to talk about, maybe 10 minutes of actual information, and the last 15 minutes are about this product that they’re selling you and why it’s soooo awesome.

Yeah, don’t do that.

It’s easy to think that someone won’t buy your products if you give all your information for free, but that’s not true.

Case in point? One of my online favorite creative souls, Caroline over at MadeVibrant, wrote this absolutely incredible and in-depth post about creating your first online course.

I’ll admit it took me a while to buy her course, but I eventually did it once I was ready to create my own course. (Shameless plug: I actually made a course on how to plan content. I give you step-by-step instructions along with a 18 page PDF workbook to write your awesome new ideas in.)

Caroline’s article just goes to show that you can give away a lot of valuable information for free and still sell products.

Isn’t it better to first build trust with your audience?

Also, I wanted to note something that I hear Gary Vee say a lot: If you don’t do it, someone else will. When you choose to keep “all the good stuff” to yourself, remember that someone else is willing to give away what you’re not.

 

 How To Create Good Content: 4 Questions To Ask Yourself | 4 Steps To Creating Valuable Content | How To Stand Out From Other Bloggers | Advice and Tips For Bloggers and Business Owners | Content Strategy | Content Marketing Tips | Growing Your Personal Brand Online | How To Grow Your Blog And Make It Better | Wholehearted Woman | Self-Discovery | Personal Growth | Personal Branding | #personalbrand | #blog| #blogging | #blogger | #personalgrowth| #brandawareness

3. Is it organized and easily digestible? Is it easy to follow?

If you are creating a how to list or any tutorial of some kind, please make it organized.

Example:

  • Step 1 is...
  • Step 2 is...
  • Step 3 is...

Because what I've found is that most people like (and need) structure.

Think of it as creating a recipe. First, people need to know what to get at the grocery store. Well, actually, I guess the first step would be writing down a list of all the ingredients they need to get and seeing which ones they already have at home.

But you wouldn’t tell someone to add seasoning when they don’t have anything to add the seasoning to first, right?

It’s the same thing with your content. You want to prepare people and guide them through.

Take another look at Caroline’s blog post on “How To Build And Sell Your First E-Course” again. Not only does she break it down into steps with clear dividers, but she uses headings and subheadings as well.

Make it clear what step 1, step 2, step 3 is. Use formatting. Write an introduction and summary.

Also, make it easy for people to skim.

 

4. Is it shareable? Do people want to share it?

The best kind of marketing is word-of-mouth.

When people share your content with others because it resonated with them or made them feel some type of way.

Maybe it helped them learn a new skill (education).

Or maybe it made them laugh when they were having a bad day (entertaining).
Or maybe it made them feel motivated to do something with their lives (motivation).

Because the truth is… what’s the point of creating content if no one ever sees it, right?

You want to create content that people see and want others to see.

And make sure it’s easy for them to share. For example, I use SumoMe to turn on my social shares, which makes it easy for you to share on Facebook, Twitter, etc. (Thank you if you’ve ever shared an article of mine -- or even just read it! I appreciate you so much.) I also create Pinterest-friendly and optimized graphics for all my blog posts to make it easy to share on Pinterest.

I even created a page full of motivational and inspirational quotes that you can pin to your Pinterest boards.

 

So to recap, when creating valuable content, make sure it’s:

  1. Helpful - it solves someone’s problem and/or makes their day better.
  2. Valuable - not just fluff. Provide real information that people can use and apply.
  3. Organized - people aren’t here to go through a maze. Make your information easy to digest and read.
  4. Shareable - word of mouth is the best marketing. Encourage them to share it with others.

 

If you’ve enjoyed this article and would like to learn more about content creation, make sure to check out my Content Planning Course! If you’re constantly wondering what type of content to create or feeling like “you have nothing to write about”, this course was designed for you.

 

I want to hear from you! 

What do you think makes good content?


Hi there! I'm Molly, the founder of Wholehearted Woman.

I help bloggers establish and grow their brand identity and online presence through intentional strategy, visual design, vulnerability, and personal growth.

Be the person you needed when you were younger and share your story, because you're the one who someone else needs today. 

Check out my design template shop!

wholehearted woman - molly.JPG