What is Skillshare? "Skillshare is an online learning community where anyone can discover, take, or even teach a class. Anyone can join Skillshare to start watching online classes, create projects, and even become a teacher."
Honestly, Skillshare is an absolutely amazing resource and there are so many things to learn about well - anything, from photography to floral arrangements to blogging and business.
We all take in information a little different. Some of us like blog posts, while others enjoy videos. But we all learn and retain the information a bit better when there's hands-on learning involved, and some of these classes have worksheets involved (woohoo!). So I wanted to share with you my top 10 recommended Skillshare classes for bloggers, because blogging can feel like a big sea of "what am I doing" when you're first starting, but trust me, it's going to be such an amazing adventure and a wonderful learning and growing experience.
** Disclosure: This post contains Skillshare affiliate links, which means that if you click on one of my links and sign up for a free trial, I may receive a small commission. You can start by signing up for a free trial and you get 2 whole months fo' free!! So it's at no charge to you.
Huge thank you if you do sign up. I really appreciate it. Thanks for the support and love. **
10 SKILLSHARE CLASSES FOR BLOGGERS
1. Personal and Lifestyle Branding: Building Your Story by Kate Arends
Time: 32 minutes | Branding, marketing, business
Kate is one of my favorite Skillshare teachers. I just love her authenticity, teaching style, and overall vibe. Plus, I love that she gives so many real life examples and really breaks things down for you. You'll also get worksheets to fill out (and she'll show you and talk you through what she fills in for her worksheets as well), so it's definitely actionable and can be applied to your brand, blog, and biz.
In this class, she'll walk you through workshopping your own brand, which includes: brand belief, mission, and pursuits; brand emotional beliefs; and brand aspirations and how you'll get there (taken from her course description). Going into the why (belief), what (mission), and how (pursuits) of your brand. If you take this class, I would love to hear what you come up with!
If you need a crash course on branding and/or have no idea where to start, Kate is your girl! Or even if you do know about branding, this is still a really great course to take. There's always room to grow and improve, right?
2. Building Your Online Presence: Personal Branding through Social Media
Time: 1 hour 8 minutes | Branding, marketing, business
Another great class by Kate! Can you tell I'm a big fan of hers?
I'm hoping she'll do more classes, because I'd definitely take them. For real, she knows her stuff. After all, she started Wit & Delight, which reaches a million readers everyday!
While this class is a bit longer, it's worth every minute. You can always speed up the play speed at the bottom (I listen to everything at 1.25x). In this course, she explains why an authentic personal brand is important and I love what Wit & Delight is developing into - a place for self-discovery, mental health advocacy, and wellness. Hellllllo - that's totally in line with Wholehearted Woman!
Like the other class, this one comes with super actionable worksheets too for you to work through.
Ready to take your online presence and social to the next level? This course is for you. Click here.
3. Content Marketing: Blogging for Growth
Time: 1 hour 21 minutes | Content marketing, business, blogging
If you're new to content marketing or just need a pick me up, this course is for you.
Eric really breaks it down for you on brainstorming topics, outlining your blog post, adding the "meat" to your posts, how to one-up your competition, 5 ways to stay successful with blogging, etc. You'll become a content creating machine with this course. After all, valuable content is key and knowing how to do that will get you ahead of the game.
What I love is that he really breaks it down for you, and this course is super easy to listen to.
4. Introduction to SEO: Tactics and Strategy for Entrepreneurs
Time: 1 hour 30 minutes | SEO, content strategy, blogging
You've probably heard about how important SEO, i.e. it helps you get found on the Internet by strangers. This class is taught by none other than Rand Fishkin himeself, Wizard (founder and former CEO) of Moz, so he realllly knows his stuff.
And he's about to break it down for you in this class on how to create a SEO strategy that will really move the needle for you along with the fundamentals for content optimization and walk-through demos auditing a full site and specific posts.
I haven't finished this yet, but this a really valuable class.
5. Context is Key: Social Media Strategy in a Noisy Online World
Time: 1 hour 31 minutes | Content strategy, marketing social media, business
This course taught by Gay Varynerchuck, CEO of Vaynermedia and author of the famous book Jab, Jab, Jab Right Hook. Honestly, sometimes listening to Gary can a bit stressful and "too much" for me, but this is another industry leader that really knows their stuff. HE KNOWS HIS STUFF.
Basically, what I'm saying is take this Skillshare course. You will come out of it being glad you did (you can thank me later). It's about how to tell the right story and building a powerful brand, because as the title suggests, context is key. If you're going to do something, do it well.
6. The How To On How Tos: Create Compelling Tutorials For Your Blog
Time: 2 hours 8 minutes | DIY, viral marketing, blogging, writing
If you have a blog where you create tutorials and how to's, this course is for you, because Brittni really breaks it down for you from the key components to a good, share-worthy tutorial, styling a tutorial, to creating an image, editing your photos, taking photos with your phone vs camera, writing copy, getting your work promoted, etc. Basically, the in's and out's of doing tutorials.
Crafters and creatives, this one's for you. Great for DIY blogs, who want to show their community how to follow along and recreate their masterpiece.
7. Create an Awesome Lead Magnet to Grow Your Blog Subscribers
Time: 1 hour 9 minutes | Marketing, digital strategy, email strategy
Lead magnets, also known as freebies and content upgrades, are important for any and every blog. Why not take the time to create more resources for your community? The people who visit your blog are on there for a reason - why not take a step further and help create things that they can use in their lives? (Btw, you can sign up for my writing prompts here.)
But make sure they're actually helpful, provide value, and add to people's lives. You want to help them, not add more noise to their life. There's already enough noise and inauthencity out there.
Take this course to lead how to create an awesome lead magnet so you can grow your list and community.
8. Design Simplified: Create a Media Kit for Your Blog, Business, or Product
Time: 31 min | Media kit, branding, layout design
Oh my goodness, this tutorial / course is amazinggggg. And here's why: Chakowa teaches you how to make these beautiful media kits IN POWERPOINT. No joke. I love the originality and creativity of this!! I mean, you would expect Photoshop, InDesign, or Canva, right? But, no. She makes it in PowerPoint, which I would have never expected.
Media kits are really important, especially if you're working on growing your audience and want to branch out and start doing partnerships with brands.
In this course, you'll learn what a media kit is, what to include in it, and how to create your own!
Seriously, SO good. If you've ever felt hopeless and a little clueless when you heard the phrase, "media kit", this one's for you.
9. Email Marketing Essentials: Writing Effective Emails
Time: 28 mins | Email marketing, writing, copy
Emails are important whether you're in business or you just have a blog for fun.
Learn how to write effective emails with Kate Lee, writer and editor of MailChimp.
In this course, you'll learn: the best practices for writing online, how to optimize each written element of a marketing email, content ideas for achieving your biz goals, and tips for editing before hitting send. Because the way we write our emails has a huge impact in our strategy. (Taken from course bio.)
After all, MailChimp is one of the top emailing marketing service providers and has over 9 million users, so they definitely know their stuff.
10. How To Get Sponsored For Your Blog
Time: 28 mins | Sponsorship, pitching, blogging
Last but not least, a course on how to get sponsored for your blog. This is actually perfect timing for me, because I just started looking into this and this course found its way to me!! (The Universe is sending me signs.)
In this course, you'll learn how to find brands to work with, how to properly pitch, the different types of sponsorships, and how to keep your sponsors happy.
Honestly, I wish there was more important on there on this (how to do sponsorships, partnerships, influencer marketing, etc.) especially around pricing and rates, so we could all charge what we're worth and know what the market rates are. But I get it, money is a really sensitive topic for most of us.
Anyway, click here to take the class!
P.S. If you don't have a big audience or engaging audience yet, I would focus on that first. Build community and trust first and foremost. Provide value, show up, and give, give, give.
Well, there you have it! My top 10 suggested Skillshare classes for bloggers.
I would love to know what you think, because I think there's a lot of really good gems and lessons in these courses.
Did I miss any of your favorite classes? Is there something about blogging you're itching to learn about?
Share wi th me in the comments below, and let's chat!
P.S. What do you think about the new theme + layout?! I'd love to hear your thoughts!