3 Questions To Ask When Finding A Brand Designer For Your Business
So you’ve made the decision and you’re ready to hire a brand designer. Yay!
But before you do, there are a few questions you should ask your brand designer to make sure it’s a good fit for you and your business.
Every designer has their own brand philosophy, thought process, way of working, communication style, aesthetics, etc., so they want to find one that vibes and resonates with you on all accounts.
You want to make sure you hire someone that has the same philosophy and visual style as you when it comes to branding, because well.. this person is going to be the one helping you bring your visual brand identity to life. Not only that, but they’ll probably be the one putting together all your branding and marketing collateral as well - which your potential dream clients will be basing their decision on.
So you really want to make sure you hire a brand designer who knows how to best help and support you in your season of growth.
Here are 3 questions to ask when finding a brand designer:
1. What is your brand philosophy?
Every brand strategist and designer has their own philosophy when it comes to branding.
Make sure to ask whoever you’re looking to hire on what they think about branding, marketing, content, visibility, social media, etc.
You want to make sure they can explain their process on what they do and how they do it. Not someone who just throws things together and calls it a day.
In Seth Godin’s book, “All Marketers Are Liars (Tell Stories)”, he talks about viewpoints - y’know, how we see things and how we see the world in general. Well, you want to make sure that whoever you’re working with sees things the same way you do.
Or if you have no idea what’s happening when it comes to branding, you want to work with someone who’s able to explain it to you in a way you understand so you're always in the loop of what's going on.
Ask them what their branding philosophy is and why they think you need a brand.
If they’ve already written a blog post about it or made a video about it, read / watch it instead and ask any follow up questions you may have.
2. What is your design process like?
You want to make sure the brand designer you’re considering has a process in place.
What is it like from the first time you make contact with them? Do they seem organized, prepared, and ready to support you?
Here’s how my own process currently looks like for prospective clients:
- Schedule a discovery call with me on Calendly.
- Receive a personally customized confirmation email from me along with a Google Calendar invite with the Zoom link.
- Have the discovery call on scheduled date on Zoom. During this time, I ask them questions about their business and brand, their vision and goals, etc. and they can ask me questions as well. We get to know each other and see if it’s a good fit.
- If they decide it's a good fit, I will send over a proposal with all the relevant details.
- They decide whether or not they want to work with me.
- If they would like to move forward, I send them: my contract and invoice with Bonsai, an invite to our Asana workspace (where I handle all my client projects and communication), their branding questionnaire, and an invite to our collaborative Pinterest board.
There’s more to it after that, but I have systems and a process in place so I know where I’m at with each client, and my clients know where they’re at with me.
If someone is unorganized and always rushing to get things done, they won’t have time to put thought and intention into your brand. (Translation: You won’t be very happy with the results.)
3. What programs do they use and what kind of files you will be getting?
There is nothing worse than having a pixelated, blurry logo. Don’t let that happen to you.
Your brand designer should provide your logo files in .eps, .png, and .jpeg. (Pro tip: They should also be designing your logo in Adobe Illustrator, so it won’t affect the quality when you resize or scale your logo.)
Specific file types have specific uses, so you want to make sure you’ll actually get what you need for the intended purposes that you need them.
Another thing to keep in mind is whether you’ll be getting the native files or not.
In most cases, brand and graphic designers don’t provide the native files. They give you the final result and that’s what you’re paying for.
However, this really varies designer to designer, so it’s an important question to ask ahead of time so there are no surprises down the road.
Also, there are some designers that strictly work in Adobe and others that work only in Canva.
I personally default to Adobe, but will use Canva if that’s what the client requests. However, I will still be using Adobe Illustrator to create their logo and submarks since they don’t need the native files for that.
The point is: Make sure your brand designer knows what they’re doing. And if not, please find one that does before you end up with an inconsistent, confusing brand.
Inconsistent, confusing brands do not scream, “Hire me!” or “Buy this!”. Instead, it says, “I don’t really know what I’m doing, but you should trust me anyway! *throws spaghetti at the wall and hope it sticks*”
Finding the right person to work with in designing your visual brand identity is super important, because rebranding is not something you want to be constantly doing in your business.
In addition to that, you want to make sure your visual brand identity represents you as well as resonates with your target market. So that every time someone (your ideal client or customer) interacts with your brand, they’re like “YES, I want more of this!!”. Or better yet, "How do I hire her?!"
You want a brand that attracts the right clients and repels the ones that aren’t for you. You don’t want to end up with a mediocre brand that’s like “meh”.
Would you like to work on your new brand identity with me?
I help creative entrepreneurs (is that you?) create a brand that will give their dream clients the confidence and clarity they need to hire them.
Click here to schedule a discovery call with me and let’s talk about how I can best support you in this season of your business!
To learn more about the ways we can work together, click here for my 2018 investment guide. I offer both branding and retainer packages.
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.
Here's where else you can find her on the Internet: