3 Simple Ways To Be More Consistent With Your Branding
Do you struggle with branding consistency in your photography business?
Are you sending mixed messages, leaving your potential clients and customers confused about who you are and what you do?
If so, I’m going sharing 3 simple ways you can be more consistent in your branding so it leaves everyone feeling more clear and confident in you and your photography business.
A year ago or even just a few months ago, my business was a mess. I wanted to be and offer everything under the sun, but as we all know, that’s a recipe for disaster if there ever was one.
Since incorporating these 3 simple things I’m going to share with you in this video today, I have clients saying, “You’re exactly what I needed”.
And the best part is I’m working with my dream clients, so they’re exactly what I need as well!
Do you want to be working with more dream clients? If so, let’s get started.
Here Are 3 Simple Ways To Be More Consistent With Your Branding:
1. Don’t try to be everything to everyone, and have a niche.
Have you ever heard the saying, “The riches are in the niches”? Well, apparently, it’s true.
Because there was a time ago (not that long ago actually), where I wanted to help everyone and anyone under the sun.
But there’s a problem with that.
You end up branding yourself as “someone who takes any project that comes her way”, which is not a great thing to be known for, by the way.
Plus, it’s not the best use of your time. Or the best use of your skillset.
I’ll be honest and say that when I started planning my rebrand, I wanted my target audience to be: bloggers, influencers, coaches, consultants, photographers, service providers, and product makers.
But do you see how that complicates things?
While they all have overlapping qualities, they’re all different and so my messaging would have been all over the place.
If you’re trying to please everyone, you won’t reach anyone.
Having a niche allows you to be more clear and confident in your brand positioning (who you are, what you do, who you help, etc.).
Plus, you’ll be more clear in your messaging, storytelling, visuals, design, and everything else - which means you will be much more consistent in showing up and making an impact with the right people. Your dream clients and customers.
2. You’ll want to have your target market clearly defined.
Along with niching down, you want to be crystal clear on who is you’re talking to, what you’re talking about, and why.
Let’s use two corporate brands we all know as examples.
Walmart and Target.
There are people who are absolutely loyal to Walmart and people who are absolutely loyal to Target, but you will rarely find people who are loyal to and love both.
You want to be a Walmart or Target, but not both. A brand that attracts the right customers and repels the wrong ones.
If you create a photography brand and business that sort of pleases everyone, you will end up with a brand that doesn’t really resonate deeply with anyone.
When you can clearly and confidently say who it is you’re speaking to, your messaging (whether it’s in the form of your visuals, writing, or speaking) will be much more consistent and clear.
For example, Molly Ho Studio caters to passionate and ambitious female creative entrepreneurs who are looking for a modern, approachable, and consistent brand identity.
My ideal client is in their 20’s or 30’s, appreciates aesthetics and good design, makes purchase decision off how something makes them feel (inspired, empowered, grounded, thoughtful, etc.), and understands the importance of having an online presence and being in front of their own target market.
My ideal client is committed to their personal growth and development, which also impacts their business. They not only want a sustainable and healthy business, but a lifestyle that reflects that as well.
In addition, they are also very supportive and empathetic. Along with being storytellers, they intentionally create and hold spaces for others to express themselves and embrace who they are.
Knowing who my ideal client is helps me be more intentional and strategic with my content and how I show up.
For example, in addition to talking about branding and marketing, I also talk a lot about personal growth, body image, confidence, and community, because those are the topics my ideal clients care about and can relate to.
3. Keep it simple.
When it comes to branding your photography business, it’s really easy to add a bunch of things that aren’t really necessarily, which is why I believe in a “less is more” approach.
If your brand is sending out too many messages that aren’t related, it can very easily feel and sound like noise. And we all know there’s already enough noise out there on the Internet.
Don’t over-complicate things, do and use what works; if you’re like most people, you’ve already have more than enough things going on.
This is also why it’s highly recommended to not be on all the platforms, because you’ll probably spread yourself way too thinly and not put out any real value on any of the platforms.
Focus on what your brand needs right now especially if you’re a one-woman show like me.
It’s like having a big house. The bigger your house is, the more rooms you have to clean. And if you don’t have a housekeeper, it’s going to be really exhausting.
If you’re trying to do all the things by yourself without any help, it’s going to be really exhausting. And chances are you’re going to burn out.
Because when you have the time and energy to focus on the essentials (and you’re not spending all your energy and effort playing “catch up”), there’s a higher chance of you doing a better job and being more consistent and confident in your branding.
Whatever it is that you end up doing, do it consistently.
I’d love to hear from you!
Now that I’ve shared with you 3 simple ways to be more consistent with branding your photography business, which ones will you be implementing and taking action on? Share with me in the comments section below!
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.