Have you ever gone on someone’s website and gotten the impression that they don’t really what they’re doing?
Maybe it's because their site looks all over the place or because you're not really sure what you're looking at or suppose to be looking at.
Well... don't let that be you. Okay? Okay.
Here are 3 simple ways to make your blog better today:
Having categories is so important for 2 reasons: 1. people know what to expect from and 2. you know what you’re about too.
I’m going to be honest and say that this was kind of all over the place for me last year, and I didn’t really know what I wanted to focus on because I wanted to talk about all the things.
When you have categories listed somewhere on your website (ex. your blog sidebar or your index page), it allows people to easily find the information they’re looking for. This is especially helpful if you have multiple topics that you cover on your blog (ex. food and meditation), but your reader only wants to learn about meditation. So now, they can click on your meditation tab instead of having to search through your whole archives.
It’s like when you go to a library - imagine not having a catalog and if your library didn’t use a classification system. How would you ever find anything?
Well, it’s the same thing for your blog. Make it easy for people to find the information that they need.
2. Make it easy to access and look around
While I’m not a travel blogger, one of my favorite sites to go to is Nomadic Matt.
Because well, he has everything. (You also have to realize he’s been doing this for a while. Don’t compare your beginnings to someone else’s middle.)
When you land on his homepage, he has a ton of useful information like his budget travel guides, latest blog posts, how to start planning your trip, and an opt-in to sign up for his email newsletter.
And when you scroll all the way down to the bottom, you’ll see his index with all his links.
One of the things I find most impressive is his Destinations page, where he not only categorizes it by region, but by country too.
And when you click on a travel guide like this one (“Europe Travel Guide: How to Backpack Europe on a Budget // https://www.nomadicmatt.com/travel-guides/europe-travel-tips/) , he lists out things to see and do, typical costs, budget tips, etc. and he does this for all his posts.
Now, it does take some time and effort to do this, but I’m willing to bet your audience will appreciate and remember you for it (which will also incentive them to keep coming back because you’re so organized and it doesn’t look like a maze or a game of Where’s Waldo?).
3. Branding visuals and aesthetics
When you go somewhere for the first time, you immediately know where you want to stay and/or come back next time.
How your website looks and feels is a determining factor of whether someone wants to spend their time there and how much time.
You want people to have a good user experience when they come to your site.
Hopefully, you want to make them feel inspired, motivated, empowered, etc.
How can you accomplish this? By making sure your branding is on point (consistency in fonts, colors, etc.) and visuals (multiple photos if you’ve written a longer blog post and graphics).
Case in point: Have you ever gone to someone’s Instagram and it looked like they were using 5 different filers? Compare that to someone who uses the same filter every time. Which one looks better?
It’s the same thing with your blog.
If you need help with designing your blog, check out my design shop.
So to recap, work on:
1. Creating categories / 2. Upping your navigation game (i.e. make it easy for people to find things) / 3. Branding consistency.
Have any questions, comments, concerns? Leave them down below. I’d love to hear from you!
Hi there! I'm Molly, the founder of Wholehearted Woman.
Be the person you needed when you were younger and share your story, because you're the one who someone else needs today.