3 Ways To Market Your Photography Business Online
We all know how important it is to market your photography business online, because if you’re not showing up in front of your ideal clients, how will they know you even exist?
But I get it, marketing can often feel overwhelming. I’ve been there! Especially when you’re a one-woman show, which most photographers are.
If you want to learn how to market your photography business effectively and efficiently, then keep reading because I’m sharing 3 ways you can market your photography business so you can start attracting those dreamy clients of yours!
How To Market Your Photography Business Online:
1. Start a blog on your photography business website.
Before you start cringing (I know you aren’t a fan of writing - probably one of the reasons why you’re a photographer and not a writer in the first place), but blogging doesn’t have to be one of those things you hate.
Why bother blogging at all? For starters, it allows you to showcase your work and personality.
Every time you have a portrait session or shoot a wedding, you can share those photos on your blog and write a few words to go along with it. It really doesn’t have to be more complicated than that.
Additionally, write a few posts about why you started your photography business, how you got into it, your favorite thing about shooting couples, why you’re an elopement photographer (or whatever kind of photographer you are), your favorite thing about having your own photography business, etc.
We hire and buy from people we like, and sharing a little about yourself here and there goes a long way. Plus, it gives your dream clients a reason to love you even more.
When I’m looking for a photographer, I not only want to see their work but their personality. Who they are behind the camera, who and what they’re going to be like with me.
I want to know if I’m going to get along with them, if I’m going to feel comfortable in front of a camera with them, and if we’re going to have things to talk about. I mean, have you ever sat through an awkward dinner? Yeah, not fun.
Additionally, it positions you as an expert. Someone they can trust.
Your dream clients most likely want to hire someone who knows what they’re doing and is going to help them look really good in their photos. Show them that you can be that person.
2. Use your Pinterest business account. Or if you don’t have one, start one.
Pinterest is all about the visuals and aesthetics. And since you’re a photographer, it’s basically a match made in heaven!
All of your beautiful client work? That’s all content you can use to market your photography business online.
Not only can you use your Pinterest account as a photography portfolio and a way to build brand awareness, but you can also use it to share knowledge with potential clients and showcase your expertise.
Like I said earlier, we want to work with people who know what they’re doing.
The more you showcase that you know what you’re doing and that you’re really good at it, the more likely your dream client will want to hire you.
** If you’d like to get started on Pinterest, click here to check out my template shop. I’ve created fully customizable, ready to use Pinterest templates for photographers like you!
3. Get on Instagram stories!
I know, I know. Getting on video is scary. Sharing about yourself is scary.
But you know what’s also pretty scary? Not having any clients. Not seeing your photography business grow. Not knowing where your next client is going to come from.
The question is… which version of scary (i.e. discomfort) would you prefer?
Here’s the thing: Your dream clients want to get to know you.
It’s just like meeting new friends or dating. You want to get to know someone before making a commitment to them. You’re not going to be everyone’s cup of tea, and that’s okay.
Wouldn’t you rather spend time with someone you actually enjoy than someone you don’t?
That’s what your potential clients are thinking too… they want to get to know you before hiring you. They want to make sure it’s a good fit, and Instagram is a great way to let them decide if you two are a good fit.
Maybe they’re introverts just like you, or maybe you’re both extroverts.
Maybe they love nature just as much as you do, or maybe you both don’t like outdoorsy stuff.
Maybe you both enjoy traveling and you can talk about your latest travel story together.
But if you never share those things about yourself, how will those connections be made? How will you build a relationship with them? How will they be able to trust you?
Marketing goes beyond just telling someone you exist. Give them a reason to want to work with you specifically, and don’t be afraid to show them who you are.
Don’t worry about being perfect, because spoiler alert: No one is perfect.
The best thing you can do for your photography business is be yourself. And build a personal brand. (Click here to read my blog post on why photographers need to build a personal brand.)
Need help marketing your photography business?
I’ve got you, boo! No need to spend hours and hours creating a photography magazine or pricing guide from scratch. Check out my Etsy template shop - aesthetically pleasing, ready to use photography templates made for the modern photographer (aka you!) at an affordable price.
Because you and I, we’re a match made in heaven.
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.