4 Reasons Why Your Photography Business Needs A Pinterest Page
Are you a photographer wondering if your photography business needs a Pinterest page?
I know what you’re thinking… there’s already sooo much that you’re doing. Instagram, Facebook, email, in-person networking, coffee dates with colleagues, and not to mention, your actual job of shooting, admin, bookkeeping, etc.
Do you really need one more thing to add onto your plate?
If you’re worried about the time commitment for Pinterest, don’t worry because it actually doesn’t take that much time. I’ll be writing a post in the near future on how you can set up your Pinterest page quickly and easily.
But today, I wanted to talk about the purpose and benefits of having a Pinterest account as a photographer.
Here are 4 reasons why your photography business needs a Pinterest page:
1. Doubles as a portfolio.
I’m actually a bit jealous of photographers because you guys have soooo much content to put up. Each one of your gorgeous photos can be a pin in itself.
Pinterest is perfect for photographers because it’s a VISUAL platform, so you have a lot of opportunity to get your work out there.
You could easily put together a portfolio with Pinterest, where potential clients can browse through all your beautiful work and want to work with YOU by the end of it!
You could create separate boards for all the photography work that you have. For example, if you’re a couples photographer:
outdoors couples photography
home sessions couples photography
couples photography poses
couples photography outfit ideas
and so on…
Pro tip: Pinterest is all about the keywords, but I’ll cover that in a future post.
2. Preparation for your clients.
When new clients book a photoshoot with you, what do they normally want to know?
What they should wear, where they should have their photoshoot, how to pose, etc.
Guess what? You already know all of that from previous client experience.
Create boards for your clients to browse through:
photoshoot outfit ideas
photography posing ideas
best locations to shoot (in your city) - or create a separate board for each popular place people often want to have a photoshoot at
(Again, it’s about those keywords on Pinterest!)
Not only will this help your clients, but it may even attract future clients who are looking for this stuff. Preparing your clients properly will not only ensure that they end up with better photos, but it’ll reassure them that you know what you’re doing and they’re in good hands.
P.S. If you’d like to take the preparation and marketing to the next level, check out my photography client magazines. Create a photography pricing guide for your potential client — have all your info in one place: a bit about yourself, your services, pricing, testimonials, q&a, etc.
Better yet, check out my all-in-one photography marketing set that includes everything you could possibly need — ex. business card, pricing sheet, photography pricing guide, client welcome guide, lead magnet PDF template builder, Pinterest templates, and more!
And when you buy the whole bundle, you save $60. I know, I know. It’s a pretty awesome deal. ;)
3. Drives traffic to your photography blog.
Do you have a photography blog? If so, Pinterest is the perfect way to drive tons of traffic and visitors to it! But if you’re wondering why you even need a blog for your photography business, check out this post.
On average, my site gets about 300+ page views. And mostly from Pinterest! Last year, I had about 328k+ page views and 244k+ unique visitors.
Depending on your niche, the numbers could vary. But what if your site started getting more page views and traction? Better yet, what if a small percentage of those visitors lived in your city and were interested in potentially working with you in the future?
Pretty cool, right?
Another benefit: It’s a chance to boost your SEO and brand awareness. In other words, it’s a win-win-win situation.
4. Your ideal clients are already on Pinterest!
The best part: They’re hanging out on Pinterest.
While it’s true that millennial women in the U.S. are the biggest Pinterest user demographic, both genders do in fact use Pinterest. And it’s multi-generational, meaning not only millennials use Pinterest.
But who are the ones who are most likely to book a shoot? That’s right. Millennial women.
So if that’s your target market, you’re in luck. Or should I say, you’re in business.
As a millennial woman myself, I loveeee scrolling through Pinterest for ideas. And I’m pretty sure if you ask your friends, they are too! We use Pinterest for everything: ideas, inspiration, and you may be surprised to hear this but people who are scrolling through Pinterest are in the mindset to buy as well! It’s not just for ideas and inspiration, which is why your photography business could benefit from having a Pinterest page active.
It’s the perfect platform to build long-term brand awareness, because what you pin today could still be making its way around the Pinterest world 5 years from now.
The best part? It really doesn’t take that much time. I’ll write a blog post soon on how to set up your Pinterest business account for success.
I’d love to hear what you think!
Are you convinced? Will you be starting a Pinterest page for your photography business? Do you have any questions about it? Let me know in the comments below!
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.