4 Signs It's Time To Rebrand Your Photography Business
If you’re struggling to attract the right clients and customers to your photography business, it may be because your business is in need of a rebrand.
Branding is essentially how people perceive you and your business, so you want to make sure you’re sending the right message, vision, and story.
So how does one exactly know when it’s time for a brand makeover?
Here are 4 clear signs it’s time to rebrand your photography business:
You’ve outgrown your business.
Remember back when we wrote in our friends’ yearbooks, “Don’t ever change”? But as we got older, we started to realize change is a good thing?
The same applies to our businesses. Over time, our vision changes. Our mission changes. Our dream clients change.
Change is a good thing. Your business should be changing, shifting, and growing over time.
So if your photography business is changing, then your branding has to reflect that. And since branding is how others (i.e. our potential clients and customers) see us, then we need to make sure our brand identity represents who we currently are and/or are aiming to be.
When your ideal clients and customer land on your photography business website, Instagram page, etc., they should be able to look at it and think, “Wow, she’s talking to me. It’s like she made this for me.”
Maybe when you first started your photography business, you were willing to take on any kind of client.
But now that your business has grown, you want to repackage your services and charge at a higher rate, which you should. It’s important for your business to be sustainable.
Plus, now you know your worth and you know you’re really good at what you do!
And you know your branding needs to reflect that. If you want to attract high end clients, you need a high end brand.
If you want to stop attracting cheap clients, you have to stop acting like a cheap brand and business owner.
** Check out my Etsy template shop if you’re in need of branding and marketing material for your photography business. I call it “modern, aesthetically pleasing branding at an affordable price.”
If you’d like to work 1:1 together, send me an email at email@example.com and let’s talk about how we can take your photography brand to the next level together.
2. You’re ready to grow your business and you have a clear vision of what you want to accomplish.
When I get on brand discovery calls with potential clients, I always try to make sure that they’re ready to establish their brand and do a brand makeover.
The more clarity you have, the easier it’s going to be on you and your brand designer.
If you’re unclear, you’re going to constantly back and forth on making a decision which is going to affect your confidence over time.
You and your brand designer should work together collaboratively to make sure that your rebrand reflects you and your business while aligning and resonating with your dream clients.
Give them a reason to fall in love with you and your business.
If you want to rebrand into a higher end luxury brand, you don’t want to end up with a brand that attracts and resonates with the budget-friendly client.
So it’s important to know what your business is, who it’s for, how you help people, your packages and prices, where your business is headed, how it’s different from your competitors (i.e. do you have a unique selling point? have you created a unique and memorable brand experience that sets you apart?), etc.
Plus, when you have clarity around your business, you’ll be able to create a better brand experience for your potential photography clients that will inspire them to take action to book you as their photographer.
Have you ever walked into a skincare or beauty store and wanted to buy everything? It’s because they’ve intentionally and thoughtfully branded themselves to attract customers like you (or me, because I’m a complete sucker for good branding).
3. You DIY’d your brand, but now your business is ready to look like a grown-up and established brand.
Look, I get it. Building a business is hard, and there’s a lot of hats to wear and moving pieces when you’re first starting out.
I DIY’d a lot of things in my business myself, but as my business started to grow, I realized I needed help in certain areas from people who knew what they were doing in their industry better than I did.
How we choose to present ourselves tells our potential clients and customers a lot about us.
For example, you know when a business has invested a lot into their brand image - their branding, packaging, social media presence, etc. Or when they invest a lot into their marketing - when they’re constantly showing up in your Facebook and Instagram ads.
It’s the same with small businesses. People can tell when you’ve invested into your business.
After all, branding is all about how other people perceive you and your business. So when you invest into your branding, it’ll attract the right customers and clients because you’ve intentionally and thoughtfully put thought into what you’re putting out there.
Plus, you’re working with someone who knows what they’re doing and how to put it all together in a way that attracts the right people.
Think about how you want others to perceive and feel about your business. What type of clients are you trying to attract?
Most of my clients are in the process of growing and up-leveling their business, which means expanding their services and/or offerings, which might include workshops, courses, ebooks, etc.
In other words, they’re looking to scale and establish themselves in their industry.
** If you’re still in the DIY phase and need help with your branding and/or marketing, check out my Etsy template shop. Aesthetically pleasing templates for the modern photographer at an affordable price.
If you are ready to take your photography business to the next level and create a custom brand, send me an email at firstname.lastname@example.org and let’s talk about how we can work together.
4. Your current brand is lacking that “oomph”. That spark.
When you look at your own brand, does it excite or bore you?
If it doesn’t excite you and light you up, chances are it’s not exciting anyone else either, which is why you’re not booking your dream photography clients.
Your dream clients are looking for that spark, that exciting feeling that makes them want to take action right then and there.
Think about the feeling you get when you walk into your favorite store.
You feel excited, happy, and you know you’re going to find something in there that you’ll absolutely love. You’re mentally preparing yourself for the amount of money you’re going to spend there.
Now think about walking into a store that looks and feels mediocre. It looks and feels like any other store - there’s nothing about that store or experience that wows you away.
You want to create a photography brand and business that’s like the first one - exciting, refreshing, inspiring, and makes people want to stay.
How can you do that? By creating a unique and strong brand identity that is a reflection of you (if you’re a personal brand), your business, and your ideal clients and customers.
You want to create a brand that makes your dream clients and customers excited about working with and/or buying from you. A brand that establishes credibility, confidence, and clarity.
Need help with branding, but not ready to hire a designer?
I get it! Click here to check out my template shop. I create branding and marketing material for photography business owners just like yourself. Modern, aesthetically pleasing marketing at an affordable price.
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.