4 Simple And Easy Ways To Improve Your Blog Posts On Squarespace
You have your Squarespace blog up and running, and now you're wondering how to make it even better for your readers.
(Or... maybe you’re wondering why no one is coming to your blog. If that’s the case, you’ll want to head over to this post.)
You want to make your blog posts easy to read while looking good, because the truth is that there are millions of other blogs out there. Meaning… if they don’t like your blog, there are plenty of other options out there.
The good news is that you can make these simple improvements to your blog posts today - increasing your blog traffic and keeping them on your site longer. It’s a win/win situation.
Here are 4 simple and easy ways to improve your blog posts on Squarespace:
1. use headings
...or a subheading like this one!
Headings tell the reader what the main points are. I mean - let’s be honest, most of us have really short attention spans. Not to worry, because with headings, it allows the reader to pick and choose what they want to read (instead of having to read the whole post).
Actually, that’s why I don’t like watching YouTube videos, because unless they have a time history, you don’t really know what they’re going to talk about when so you have to watch the whole thing.
Takeaway: Use headings and subheadings whenever possible to a. state main points and b. break up your content (so it’s easier on the eye).
2. more visuals - photos and graphics
Speaking of making things easier on the eye, you’ll want to include photos and graphics within your blog posts.
Why? Because most people can only read so much text without getting bored or exhausted.
There’s a reason why we didn’t enjoy reading textbooks in school, right?
Besides, studies show that when visual content is involved, people are likely to retain more the information - up to 65% of the content as opposed to 10% with written content only.
Takeaway: Break up your posts with visual content. Give people a minute to process the information they’re reading.
3. include an author bio + photo
If you don’t have an author bio at the end of your blog posts, it’s time to start doing it!
Yes, even if you’re the only one writing your posts.
Why? Because you want people to start associating you with your blog - in addition to what you do, what topics you write about, who you are, etc.
(You don’t have to include all of that information into your author bio. Keep it at about 3-5 sentences. What are the most important points you want people to read / remember?) You can also include some links in there if you'd like.
This also helps with new readers. You want to let them know who you are. And even more so, get them interested in learning more about you.
The more someone gets to know you, the more likely they’ll start to trust and like you.
Takeaway: Write an author bio and include a photo at the bottom of your Squarespace blog posts. See mine at the bottom for an example. Include a link to your about page, so they can learn more about you!
4. add a related content section
After your author bio and photo section, you’ll also want to create a related content section.
Once people are done reading your blog post, what’s next? Give them somewhere to go.
Say someone is looking at your how to make a matcha latte drink recipe - but now they want to know where they can buy matcha (or where you buy yours) or maybe they're curious to learn more about what they can make with matcha - like matcha cake.
When people are reading up on a topic, they’re most likely going to look for similar content after. They want to learn everything about this new venture, and you can be the one who introduces them to it all!
And if not you, then it’s going to be someone else.
If your blog is hosted on Squarespace, you can easily add a "related blog posts" section using the Summary block and utilize the tags / categories feature.
Or you can also create a list and manually link to your other blog posts. (I would suggest doing this, but it definitely takes more time than the other option.)
Takeaway: Having a related content section will keep people on your blog longer, because they’ll want to know more about said topic.
So there you have it! There’s always more ways to improve your blog posts, but these are 4 simple and quick things that you can do to make your Squarespace blog posts better today.
I’d love to hear from you!
Are you currently doing any (or all) of these things? If so, what else would you like to the list?
Photo Credit: Kirsty Su
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.
Here's where else you can find her on the Internet: