Feeling Overwhelmed With Social Media? 4 Simple Ways To Make It Less Overwhelming.
Do you ever feel like social media is a full time job you didn’t want to sign up for?
Yeah… sometimes, I feel like that too. But it doesn’t have to be that way.
There are ways to make social media less overwhelming and stressful.
By becoming more intentional and putting less pressure on yourself to be perfect at it, you can use social media to grow your business and expand your reach.
The 4 Ways To Make Social Media Less Overwhelming (And More Efficient!):
1. Schedule it out in advance.
Do you ever just sit there and stare at your phone thinking, “What should I talk about today?” and suddenly it’s an hour and a half later and you’re finally done?
Yup. Been there, done there. Not the best way to use your time -- and those hours start to add up really quickly too.
Instead, save your mental energy (and sanity) by scheduling your social media posts out in advance!
We all know that Instagram is the biggest time suck, so here’s an explanation of how I plan out my own Instagram posts in advance:
First, you’ll want to decide how far out in advance you’ll want to plan everything. Some people do it weekly, while others do it monthly.
Next, I plan how I want my feed (i.e. Instagram grid) to look visually. (This is also where I start putting things onto my Later schedule and moving things around.)
Currently, I’m going with a picture of me and then a helpful or inspiring post and rotating back and forth with some of my work in-between.
I planned it like this for a few reasons:
1. Photos of me in them get the best engagement. (If you currently don’t post any photos of yourself on your Instagram, I highly suggest you try it out and see how your engagement changes.),
2. I want to provide helpful information and inspiration for others, and
3. I also want to showcase my work, but because the set-up of that can take a while to do, I didn’t want to overwhelm myself and my workload (and creating the text graphics is much faster while still providing value to my community).
After planning how my feed will look, I’ll start filling in the captions:
- For the ones of me in them, I can go in any direction (which is my favorite part!). I can tell a story, share an experience, give a pep talk, or do a Friday introduction.
- For my text graphics, I’ll actually plan that out in advance before hopping onto Photoshop and making the graphics. And then I can just write about whatever the text graphic is about.
After writing in the captions, I’m basically done and I just need to post it on the morning of! (I’ll also just quickly proofread one more time before posting.)
When you break it down, it’s really not that complicated or overwhelming!
Pro tip: Find out what works for you, and do that. Everyone has a different way of doing things, but the one that works best for you is the one you’ll actually follow through on. You might have to experiment a bit before finding your own groove to things, and that’s okay. Good things take time.
2. Turn off your notifications.
If your Instagram notifications are still on, it’s time to turn them off.
Why? Because every time your phone lights up, you’ll be tempted to look at it.
But do you really need to know when someone likes your photo or posts a photo of their own?
Nope, not really! ...which leads me to my next point...
3. Set aside a time to engage with others and reply to your own comments.
Fun fact: You don’t need to reply to comments right away.
Does it help with the algorithm? Yes maybe, but setting aside a specific time helps with your sanity and mental well being.
If you’re really concerned about the algorithm, you can engage with other posts for 30 minutes after you post your own (which will help get more people to your new post) and reply to any comments you get.
But if you find yourself checking Instagram, Facebook, Snapchat, etc. every 30 minutes of the day, it’s going to drive you absolutely nuts. (I know because I’ve been there. This is me speaking from experience. /facepalm)
So what I do now is set aside a time to reply to everyone’s comments and engage all at once.
I’ll also try to set aside time in my day (or week - if I’m having an extra busy week) to get on Instagram stories.
The main point here is: set aside time and be intentional about what you do, and you’ll find yourself feeling less overwhelmed about social media because you’ll be ready.
4. Change the way you think about social media.
Actually, this should be the first point because it’s super important.
If you’re always talking about how much you hate social media, it’s time to stop.
Last year (and even part of this year), I told everyone how much I hated Instagram.
And guess what happened? My account certainly didn’t grow and there were large chunks of time when I just stopped posting altogether.
Well, a few months ago, I decided to change the way I thought (and used) Instagram.
Instead of focusing on all the negatives, I started choosing to focus on the positives.
So, why is Instagram so awesome? Here are a few reasons:
- You can meet and become friends with anyone and everyone. I’ve really met and reconnected with a few amazing local creatives, that I’m honestly so grateful to have in my life.
- You can use it as a tool and resource to grow your business. It’s another way to deepen the relationship with your community and network.
- You can attract your dream clients and community by just being yourself. I’ve gotten so many comments from people who appreciated how open and honest I was, because transparency and openness are part of my brand values.
- It helps you grow as a person. At the beginning of this year, I was so self-conscious about having my photos taken (but it was also one of my goals to have branded photography). And now? It’s something I look forward to and am really excited about! I’m also really passionate about helping others feel camera ready and confident too. Show up as you are, because you are really amazing.
That’s how we begin to get the results and outcome we want. By changing our thoughts and beliefs.
Social media doesn’t have to be overwhelming or complicated, and the first step is to stop telling yourself that it is.
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.
Here's where else you can find her on the Internet: