4 Tips On Finding The Perfect Brand Designer For Your Photography Business
Ready to find the perfect brand designer for you and your photography business?
How does someone pick which brand designer to work with when there’s so many out there?
Beyond just price point (because let’s be honest - that’s almost always the first thing that comes to most of our minds), there are a few other things to consider like would you enjoy working with them, do you like their style, do they know what they’re doing, etc.
Picking a brand designer for your photography business goes beyond much more than what’s within your budget, because as the saying goes, “You get what you pay for.”
So, what are the other things to take into consideration?
How to find the perfect brand designer for your photography business:
1. Look at their body of work
When looking at someone’s portfolio, there are a few questions you should ask yourself:
Do I like their style and aesthetics? Is this something that I would want for my own brand?
Is there consistency in their portfolio? When I look at their portfolio, can I imagine how my own brand will turn out? And is that something I want?
Have they helped other photography business owners like me? Are they well-versed in my industry? Do they know what they’re doing?
As brand and graphic designers, we all have our own style and way of doing things -- just like how photographers have their own style, aesthetics, and way of editing.
Make sure that the person you hire to do your branding is someone you would get along with, would be excited to hear from, and is communicative and patient with you.
Because remember: branding is not something that gets done in an afternoon.
It’s a process. A journey. An experience. And so you want to make sure you choose someone you want to go through this process with. It’s like starting a new relationship or friendship.
** P.S. If you’re not ready to hire a brand designer yet, but need marketing templates asap, check out my Etsy shop! You can find photography pricing magazines, sell sheets, mini session flyers, etc.
2. Talk to them.
Most brand designers offer a free consultation call.
(If you’d like to work 1:1 together, send me an email at email@example.com and we can set up a call to see if we’d be a good fit.)
This is to help ensure that it’s a good fit for the both of you.
Remember it’s a two way street. You’ll be working with them and they’ll be working with you.
If there’s a miscommunication or you just don’t “get” each other, you might end up with a brand that doesn’t quite hit the mark or resonate with your target market. Again, it’s like starting a new relationship or friendship.
You’ll be working with them for at least a few weeks (if not one or two months depending on how extensive your brand package is), so you want to make sure the communication AND connection is there.
Also, you can use this time to ask them any questions you may have about their process, their brand philosophy, etc.
Rebranding isn’t something you want to constantly be doing, so you want to make sure it’s done right the first time with the right brand designer for your photography business.
3. Make sure they have a process.
A brand designer without a process is most likely an inconsistent and disorganized one.
You want to work with someone who will keep you in the loop at all times, because there’s nothing worse than not knowing where you are… or if things are moving forward.
You have a photography business to run, not an expensive hobby to let someone fiddle around with whenever they’d like.
Most brand designers (and business owners in general) are working with and handling multiple clients at once, so having a proper workflow is crucial.
Make sure whoever it is you’re working with has a process in place and that they know how to handle multiple clients at once, because you don’t want to be left playing a guessing game of when your brand is going to be complete.
4. Make sure you're ready for this process.
After ensuring that the brand designer you’re looking at has a process in place, it’s time to make sure that you’re ready for this process and experience.
In order for your brand designer to create a strong brand identity that represents you and resonates with your target market, you need to know your photography business inside and out.
I’m talking about your brand mission, philosophy, vision, goals, values, beliefs, personality, style, aesthetics, etc.
You don’t have to design it yourself, but the more information you are able to provide to your brand designer, the better the execution and results will be.
While you’re hiring your brand designer to do the work, you have to be prepared to show up and do work as well - like reflection, revision, feedback, and approval.
Also, you'll want to think about the copy you'll need to send over for any branding and marketing material you may need them to create - ex. lead magnets, pricing guides, business cards, etc.
It’s a collaborative process, which is why it’s so important that you get along with and can communicate clearly with whoever you choose to move forward with.
Are you looking for a brand designer to help you with your photography brand and business?
If you are ready to take your photography business to the next level and create a custom brand, send me an email at firstname.lastname@example.org and let’s talk about how we can work together.
If you’re still in the DIY phase and need help with your branding and/or marketing, check out my Etsy template shop. I call it, “aesthetically pleasing templates for the modern photographer at an affordable price”.
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.