4 Tips On Finding The Perfect Brand Designer For Your Business
Ready to find the perfect brand designer for you and your business?
How does someone pick which brand designer to work with when there’s so many out there?
Beyond just price point (because let’s be honest - that’s almost always the first thing that comes to mind), there are a few other things to consider like would you enjoy working with them, do you like their style, do they know what they’re doing, etc.
Picking your brand designer goes beyond much more than what’s within your budget, because as the saying goes, “You get what you pay for.”
So, what are the other things to take into consideration when finding a brand designer for your business?
Here are my 4 tips on finding the perfect brand designer for you:
1. Look at their body of work
When looking at someone’s portfolio, there are a few questions you should ask yourself:
- Do I like their style and aesthetics? Is this something that I would want for my own brand?
- Is there consistency in their portfolio? When I look at their portfolio, can I imagine how my own brand will turn out? And is that something I want?
- Have they helped other people like me? Are they well-versed in this industry? Do they know what they’re doing?
As brand and graphic designers, we all have our own style and way of doing things -- just like how photographers have their own style, aesthetics, and way of editing.
Make sure that the person you hire to do your branding is someone you would get along with, would be excited to hear from, and is communicative and patient with you.
Because remember: branding is not something that gets done in an afternoon.
It’s a process. A journey. An experience. And so you want to make sure you choose someone you want to go through this process with. Think of it like dating.
Make sure there is a thought process and intention behind what they do.
2. Talk to them.
Most brand designers offer a free consultation call. (Here's the link to schedule a call with me! / Click here to learn more about how we can work together.)
This is to help ensure that it’s a good fit for the both of you.
Remember it’s a two way street. You’ll be working with them and they’ll be working with you.
If there’s a miscommunication or you just don’t “get” each other, you might end up with a brand that doesn’t quite hit the mark or resonate with your target market.
You’ll be working with them for at least a few weeks (if not one or two months depending on how extensive your brand package is), so you want to make sure the communication AND connection is there.
Also, you can use this time to ask them any questions you may have about their process, their brand philosophy, etc.
Rebranding isn’t something you want to constantly be doing, so you want to make sure it’s done right the first time with the right brand designer for your business.
3. Make sure they have a process.
A brand designer without a process is most likely an inconsistent and disorganized one.
You want to work with someone who will keep you in the loop at all times, because there’s nothing worse than not knowing where you are… or if things are moving forward.
You have a business to run, not an expensive hobby to let someone fiddle around with whenever they’d like.
Just like you wouldn’t with your own clients and customers, you wouldn’t want them worried or angry with you.
Once someone decides to work with me, I send them an invite to our new Asana workspace where all the project tasks and timeline is clearly stated. There’s also where I handle all client communication, so the client can easily find what they need in one place.
Make sure whoever it is you’re working with has a process in place and that they know how to handle multiple clients at once, because you don’t want to be left playing a guessing game of when your brand is going to be complete.
4. Make sure you're ready for this process.
After ensuring that the brand designer you’re looking at has a process in place, it’s time to make sure that you’re ready for this process and experience.
In order for your brand designer to create a brand identity that represents you and resonates with your target market, you need to know your business inside and out.
I’m talking about your brand mission, philosophy, vision, goals, values, beliefs, personality, style, aesthetics, etc.
You don’t have to design it yourself, but the more information you are able to provide to your brand designer, the better the execution and results will be.
While you’re hiring your brand designer to do the work, you have to be prepared to show up and do work as well - like reflection, revision, feedback, and approval.
Also, you'll want to think about the copy you'll need to send over for any branding and marketing material you may need them to create - ex. lead magnets, pricing guides, business cards, etc.
It’s a collaborative process, which is why it’s so important that you get along with and can communicate clearly with whoever you choose to move forward with.
Looking for a brand designer to help you with your business and brand?
I’d love to support you in this season of growth and possibilities. Click here to schedule a free discovery call with me and let’s get to know each other!
I help amazing, passionate, and creative entrepreneurs like you create a brand that will give your dream clients the confidence and clarity they need to hire you.
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.
Here's where else you can find her on the Internet: