Portfolio: Brand Identity Design for Amy Paine


project overview

Amy Paine is a portrait photographer, who loves helping others and making a difference. 

In addition to doing portrait photography, she also offers her "Just Me Experience", where she helps women realize their beauty and make them feel loved, worthy, and enough.

From the moment I read Amy's branding questionnaire, I knew that she would be one of my favorite clients. Like her, I enjoy conversations around body image and hearing stories about my own clients. 

Why I'm excited about sharing this project

As a brand designer, my mission is to provide my clients an experience.
A journey from what it was previously to what it is.
Confident, clear, and consistent. An empowering new brand identity and design.

Amy provides the same experience for her own clients. 
A journey who she was to who she is and will become.
Empowering, strong, and confident. A transformational journey and experience. 


Font & Color Palette for Amy Paine and Just Me Experience

Font & Color Palette for Amy Paine and Just Me Experience

brand personality

Amy wanted her brand to feel genuine, simple, beautiful, and comfortable. Emotional, safe, and monochromatic, so I stayed with the basics and kept it simple, clean, and modern. 

ideal client attraction

All her of clients are unique, but they all have one thing in common: they want the Just Me Experience. 

Women who come to her are in a transition period: from hating their bodies to realizing just how powerful and incredible it truly is. They're starting to appreciate their bodies and wants to experience life to its fullest. 

Her ideal client is between the age of 30-60. Someone who has been trying to prove her worth in a job that would historically and societally be deemed as a man's job (CEO, project manager in a construction company, or a go-to in the tech industry). Has a few close friends she is constantly making plans with, which usually involve an outdoor/energetic activity and drinks afterward.


her client experience — prep guide

Branding is all about experiences and how people see you. 

For her Just Me Experience, we wanted her clients to feel empowered, inspired, prepared, and ready to have a great time in Amy's studio.

Within her prep guide, we included: 

  • A welcome letter from Amy

  • How to prepare for the photoshoot

    • Before the session: 1 month, 3 to 5 days, and day before

  • What to do the day of

    • How to get ready, what to bring, and a few reminders

  • Pricing - both collections and individual prints

  • Info about additional products that are both timeless and empowering

    • Portraits, wall art, albums, and legacy boxes

When you are able to present all the relevant information in a beautiful, clean format, it sends a message to your clients that you know what you're doing and that they're not just paying for another service.

They're here for your brand experience.


“I am very excited to start giving my branded welcome guide to my future Just Me clients. I know it presents my work and all the information in a simple, cohesive, and pretty way. Having Molly find the perfect fonts and create these branding elements saved me a lot of time, and that’s what I valued most! Now that she has my brand elements, it would be so easy to send over inspiration for another design idea, and for her to run with it. She’s such a great resource—and also a lovely woman to know.”

- Amy Paine

Brand Identity Design | Brand Style Guide | Brand Inspiration | Color Palette Inspiration | Minimalist Brand Design | Branding Board | Visual Identity | Brand And Graphic Design | Molly Ho Studio


author bio

Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you. 

She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be. 

On the blog, she talks about topics including branding, marketing, social media, body image, and personal development. 

Here's where else you can find her on the Internet: 

Instagram / Pinterest / CreativeMarket / Facebook 


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