Portfolio: Brand Identity Design for Kirsty Su Photography


Kirsty Su is a destination lifestyle & wedding photographer based in the San Francisco Bay Area who’s always up for an adventure.

Why I'm excited about sharing this project

Kirsty is someone I met through Rising Tide Society’s Tuesday Togethers in San Jose. After months of meeting each other, we finally got together for coffee one afternoon and our friendship started to grow from there.

Not only is she extremely talented and knowledgable, but she makes sure you’re having fun while being photographed too!

One of my absolute favorite things is listening to people’s stories - why they are the way they are, why they started their business, what their purpose and dreams are, how they want to show up in the world, etc.

I love working with photographers, because their photos tell a story.

And what I love to do is use branding help them tell a story to their dream clients.

Font & Color Palette for Kirsty Su Photography

Font & Color Palette for Kirsty Su Photography

brand personality

Kirsty wanted her brand to feel genuine, youthful, approachable yet professional. To empower women in an inviting and energetic way.

brand mission

Her brand mission is to provide a personalized service to women in need of storytelling — whether they’re looking for a portrait, lifestyle, couples, or wedding photoshoot.

She believes in being a “People First” photographer, which means putting her clients first and serving them.

With that being said, she’s genuinely interested in hearing her clients’ stories and getting to know them on a deeper level. Her goal is adapt to the individual(s) she’s shooting to make sure that they have the best experience.


her client experience — welcome letter

Branding is all about creating experiences for your ideal clients.

And by having a welcome letter, Kirsty is able to connect with her clients on a deeper level while ensuring they have all the information they need in regards to pricing, package details, frequently asked questions, etc.

It sends a message to your clients that you’re a professional who’s providing a one-of-a-kind experience.


“Working with Molly has been great, as it has allowed me to dive deep into trying to figure out who I am as an artist and the various aspects that should be considered before building your aesthetic brand.

It was important for me to feel that I connected with a brand and graphic designer. I appreciated being able to have a discovery call for us to chat and talk about ourselves and our businesses to see whether we thought professionally we would work well together. 

The branding questionnaire Molly sent really helped me become more focused in creating an experience within my business that is aimed at my ideal client. 

I appreciated the fact that Molly was patient with me while I figured out my preferences with fonts, colors, etc.

This took me a bit of time and Molly never made me feel guilty about sometimes being unsure or taking a bit longer to decide.

I am excited about the graphics designed and feel it has elevated my brand.

Thanks Molly!”

- Kirsty Su

Brand Identity Design | Brand Style Guide | Brand Inspiration | Color Palette Inspiration | Minimalist Brand Design | Branding Board | Visual Identity | Brand And Graphic Design | Molly Ho Studio


author bio

Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you. 

She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be. 

On the blog, she talks about topics including branding, marketing, social media, body image, and personal development. 

Here's where else you can find her on the Internet: 

Instagram / Pinterest / CreativeMarket / Facebook 


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