Portfolio: Social Media Templates & PDF Design for Jessica Vickers Photography


project overview

Jessica Vickers is a photographer and educator.

As she describes on her website, “one part glamour, two parts grit, and a whole lotta grace”.

Yes, yes, and definitely yes.

I am so excited to share this project with you, because Jessica is the embodiment of women empowering other women, which I am 100% all about.

You can feel it in her energy, her writing, her photography. All of it.

While reading her branding questionnaire, you could tell that she genuinely and wholeheartedly cares about her clients and is fully present with them.

Jessica reached out to me because she needed new social media templates (Instagram and Pinterest) for her brand / online presence as well as a facelift for her lead magnet.

You can see some of the end results below for yourself below.

Jessica Vicker’s Instagram Stories - Product Showcase

The Brand Experience

You’ll often see me say that branding is all about creating experiences for your dream clients.

From the first moment they see you (whether that’s on Pinterest, Instagram, or even CreativeMarket where Jessica originally found me!) to well, forever. Because if you want repeat clients and referrals, you’ll want to continue woo-ing them and creating an experience they’ll love.

Which is why it’s crucial to have a cohesive, beautiful brand identity (and brand collateral) that truly feels like you and attracts your dream clients and customers as well, because first impressions count. And so do all the impressions that come after that.

You want them to feel like they know, like, and trust you and your brand. To know that you’re going to be there for them and deliver.

And that’s exactly what these templates are designed to do — to build trust and credibility with her future clients, customers, and community.

Jessica Vicker’s Instagram Stories - Sessions

Jessica Vickers' Pinterest - blog posts

Jessica Vickers' Pinterest - portfolio showcase

author bio

Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you. 

She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be. 

On the blog, she talks about topics including branding, marketing, social media, body image, and personal development. 

Here's where else you can find her on the Internet: 

Instagram / Pinterest / CreativeMarket / Facebook 


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