Branding On Instagram: How Showing Your Face Will Help You Book More Clients
Did you know that showing your face on Instagram will help you deepen the relationship with your community and book more clients in the long run?
It’s true. According to SproutSocial, Instagram posts with faces in them get 38% more likes than those without.
And to back that up even further, Instagram posts with my face in them get better engagement than photos without.
There are a few reasons why that is, so let’s break it down.
How Showing Your Face On Instagram Will Help You Book More Clients & Why You Should Do It:
1. It builds brand recognition.
If you’re in the online creative industry world, chances are you know who Jenna Kutcher, Jasmine Star, and Marie Forleo are -- and why do you think that is?
Answer: It’s because you’ve seen their faces over and over again whether it’s on Instagram, Facebook ads, etc. So when you hear their name, you can visual them.
When people hear your name, can the visualize you? In other words, do they know what you look like? Do they know who you are? Or are you “just another photographer” in their book?
The truth is… there’s an unlimited supply of “pretty pictures” on Instagram, so your pretty pictures unfortunately isn’t enough for someone to remember you. Because there’s a ton of them.
So how can you stand out when you’re up against an endless supply of pretty pictures?
By showing your face. Yes, it’s really that simple. Because when people see your face over and over again, they can then be like, “Ooooh, that’s Chelsea the portrait photographer. Or Anna the destination wedding photographer who takes really cool pictures up in the mountains.”
In marketing, they say you need at least 7 touches before someone makes a move.
But if they don’t know who you are yet, it’s like you still haven’t made your move.
2. It builds trust.
Have you ever used Bumble or VINA to find new friends in your city? Because I have, and I can tell you that I’m more likely to want to meet someone who has lots of pictures of themselves on their profile.
Simply because I trust them more.
The same applies for Instagram. If you post more photos of yourself, people are more likely to trust you and want to get to know you.
But it’s not just about posting pictures of yourself. It’s also about providing really good value whether it’s in the form of entertainment, inspiration, education, storytelling, or community building.
Being able to see someone’s face helps us see that they’re just like us. Human beings with feelings, emotions, doubts, fears, dreams, and goals. Let people be able to relate to you - to your story, to your dreams, to where you are and where you want to go.
And don’t worry about having “the perfect Instagram picture”. From my own personal experience, you don’t need to be at “model status” to have people like your photos. People like you, because you’re willing to be vulnerable and be yourself with them.
Embrace that. Embrace who you are, fully and wholeheartedly.
3. It shows that you’re confident and comfortable with who you are.
Most people are afraid of having their pictures taken, much less post them on the Internet for the entire world to see.
Not even a few months ago, I was one of those people. And now? You see a picture of me on my Instagram feed every other day!
By no means am I a model, nor do I intend on being one. Regardless, I learned how to pose and be more comfortable in front of the camera, because that’s the kind of person I wanted to be. Someone who felt comfortable and confident in her body -- and encouraged others to be as well.
Confidence is contagious. So when people see that you’re confident and comfortable with who you are, they want to know what’s up. How did you get to be this way, and how can they get in on it?
If you’re a photographer, you can talk about your own journey and share your own experiences. Trust me, someone out there (possibly your dream client) will read it and say, “She knows exactly what I’m going through. She gets me. She’s the one I want to work with.”
I mean, it’s way better than being “just another photographer”, right?
You want to start building those connections and relationships with your community, and there’s no simpler way to do it than by showing your face on your Instagram feed once in a while. People want to know who’s behind the camera, because hey, that’s who is going to be taking their picture.
They want to know that they can trust you to show up for them and allow them to be themselves in front of you. No judgment, just love and support.
And the best way to do that is by being yourself first and putting yourself out there even if it feels vulnerable, messy, and scary.
Photo Credit: Analise Benevides
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.
Here's where else you can find her on the Internet: