How To Book More Photography Clients With A Blog
You read the blog post title and now you’re thinking, “Okay, but do I really need a blog for my photography business?”
Well, you don’t really need anything. (Living out of my suitcase for the past 2 months has taught me that, but that’s a story for another day.)
However, I will say having a blog could help you book more photography clients.
So if that sounds like something you might be interested in, then keep reading because I’m going to share with you how your blog can help you book those clients you’ve been dreaming about working with!
How Creating A Photography Blog Will Help You Book More Clients:
1. Blogging is not dead.
I think we can all agree we’re super heavily focused on social media these days (Instagram, and Facebook specifically), and we often think that things like websites, blogs, email lists, etc. are on their way out.
I’ll admit it; I’ve thought that myself once or twice. Or many, many times.
But none of the things I’ve listed are nowhere near being dead -- I mean, Gary Vee still uses Twitter.
The blog posts I wrote 2 years ago are still getting me new email subscribers and pageviews to this day.
If people are coming to check out your website, chances are they’re checking everything else out too. Your about page, your services page, your portfolio page, and if you have a blog - they’ll be checking that out too.
2. Blogging builds trust, credibility, and emotion.
There are questions your potential clients are asking:
Who are you?
What are you like (personality)?
Will we have things to talk about / get along?
These are all questions that we as humans have when we’re about to meet someone -- whether we’re at a networking event, meeting a potential friend from Instagram, or on a date.
The more information we collect about someone, the more informed we can be when making a decision. Now that may sound scary, you might be thinking “What if I scare people away? Or what if they don’t book me if they find out x, y, and z?” and that’s a valid concern.
But the goal here isn’t to attract everyone and anyone with your photography blog.
It’s to attract your dream clients -- the ones you’re going to be excited about working with and they’re going to be excited about you too, because they made a conscious decision to hire you.
It wasn’t because you were the “cheapest on the market”, but because they like your vibe, resonate with your energy, are attracted by your personality, and love your work. It’s you they want to hire as their photographer.
However, they can’t like you if they don’t know anything about you! That’s where blogging comes in.
3. Your blog is an opportunity to inspire and educate.
Now you might be thinking, “Okay great, but what do I actually blog about? I don’t like writing. That’s one of the reasons why I’m a photographer!”
Can I be honest? Most of us overthink this. Not only that, but we think we have to be perfect at everything. And trust me, I get it. 100%.
As a designer, it’s often really hard for me to put myself or my work out there or do anything new sometimes because I’m like “IT. HAS. TO. BE. PERFECT.”
If that’s you too, I hope you take comfort in the fact that you don’t have to be perfect.
You just have to be you. Seriously. That’s all there is to it.
So let’s talk about what you can blog about and how you can inspire and educate your current and future clients:
1. Inspiration: Build an online gallery / portfolio.
Every time you send a client their gallery, post it to your photography blog! And if possible, get a few words (testimonial) from the client so you can include that in the blog post.
How was their experience? What can your future clients expect from you?
We feel way more comfortable making a purchase when we know we’re not the test rabbits, which is why it’s important to have social proof (testimonials, reviews, photos, etc.).
Take Airbnb for example. Personally, I feel way more comfortable booking with a host who has decent photos and reviews (i.e. a superhost). Paying that extra money is always worth it to me, knowing that other people have had a good experience in their Airbnb in the past and would stay there again in the future.
The same thing can apply to you and your photography business. People want to see what you’ve done in the past, but also that you can do it again for them. They want to see your unique style, your vibe, your personality.
They want to be able to connect with you; we’re all human beings with emotions after all.
You’re not just a person with a camera. You have thoughts, feelings, emotions, interests, hobbies, etc. You have a personality, a voice, and your own perspective, which brings me to my next point...
2. Education: Share your knowledge with them.
Your clients aren’t photographers; they don’t know everything (or maybe even anything) there is to know about photography. That’s what they’re hiring you for -- or want to be hiring you for.
They want to know that they can trust you, feel comfortable around you, etc.
The #1 thing people struggle with is posing. Most of the time, people just end up doing the “stick figure pose”.
What you can do with that information:
You can show your potential clients and community that you can help them with posing.
And not only can you help them with the posing in front of the camera, but you’ll be there to guide them through the process without judgment, shame, awkwardness, etc.
Because that’s how we often feel, right?
We feel embarrassed to ask our friends to take a picture of us. And then we feel weird and judged trying to do a pose, so we just end up doing the generic stick figure pose.
This is where you come in and help as a photographer:
You can write a blog post on the common poses people can try at home before a photoshoot (with examples of your work with past clients so they can see real life examples and start imagining what it would be like to work with you!).
You can write about how you overcame your own insecurities or if you’re still dealing with them, so that they know you’re a safe space and that you won’t judge them during the photoshoot. Plus, when we’re vulnerable and open up to others, it builds trust, depth, and connection.
Whether you realize it or not, you have tons of knowledge and experience as a photography business owner that you can draw from and write about.
Your future clients need help with these things like what time of the day they should have their photoshoot, knowing the best photoshoot locations in town, what kind of clothes to wear, if they should bring anything with them, etc.
But you can dig even deeper than that: You can help them with their confidence, how to raise their self-esteem, how to feel good in front of a camera, how to unconditionally love themselves, etc.
Don’t be afraid to give away the information, because information is everywhere anyway and they can find it elsewhere if they wanted to - so why not give them the opportunity to learn it from you?
Over time, they’ll start to trust you and see you as a credible resource.
And guess what? You’ll be the photographer they want to work with because they’ve gotten to know, like, and trust you over time.
Having a blog may not get you tons of photography clients overnight.
But if you’re willing to put in the work, it can be a marketing strategy for your photography business that will only help you grow in the long run: build trust with your community, curate an aspirational portfolio for your future clients, establish expertise and professionalism, and showcase who you are and what makes you different as a photographer.
Ready to grow your photography business & start blogging?
If you need graphics to go along with your blog, I’ve created a template shop of ready to use blog and Pinterest graphic templates that you can use and customize to your own brand.
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.