How To Stand Out In A Sea Of Bloggers And Personal Brands
You have a blog! But… so does everyone else.
A bunch of blogs. Everywhere.
You never knew how many blogs were actually out there until you started your own.
So how do you stand out in a sea of bloggers?
Not only that, but this sea contains podcasters, YouTubers, influencers, etc. as well.
Here’s the good news: You can totally stand out and I’m going to go over how you can do that!
Here’s the news you probably don’t want to hear but already know: You’re going to have to work at it, and it’s not going to happen overnight. Patience is going to become your new best friend; well, probably not - but the sooner you can come to peace with that, the easier this will be.
The path of least resistance, y’know?
Here are 3 ways to stand out in a sea of bloggers and personal brands:
1. Create a recognizable brand.
What makes a brand recognizable?
Think of all the brands that immediately come up for you when I ask you that question.
If nothing came up for you, think of your favorite brands. It could be your favorite place to shop or your favorite place to buy groceries. We all need something to wear and clothes, so even if you don’t have a favorite place, I’m willing to bet there’s a place you regularly go to.
Why them, and why not their competitor?
- Is it the way they make you feel?
- Is it the way they set up their shop?
- Is it their customer service, price, or product quality?
There’s a reason why that particular brand stands out for you.
Well, it’s the same thing for your blog.
Why would your blog be the place someone goes to, as opposed to another blog?
- Is it your website design?
- Your writing style?
- Your story?
- The way you make them feel?
What are your strengths?
For example, my brand strengths are vulnerability (in storytelling) and visual content (especially on Pinterest).
Whether it’s your writing style or your photo edits, there needs to be some consistency for recognition and familiarity to happen.
Because that is what’s going to help attract the right people to you, your brand, and your blog.
So it’s crucial that you don’t look and sound like everyone else.
You need to look and sound like yourself.
A community of 100 devoted fans is better than 10,000 people who could care less about you.
Don’t settle for mediocrity, and definitely don’t give your audience mediocre content.
2. Care about other people.
Do people know you exist?
Just because we create things doesn’t mean people are going to come flocking to find out what we’re up to, unless you’ve already built a community for yourself and/or people already know you.
When you’re first starting out, it’s mostly likely going to sound like crickets.
Here’s the uncomfortable truth: It’s up to you to get people to your blog.
It’s not their job. It’s yours.
So maybe that means you need to create an amazing resource library full of things that will actually help people and get them onto your email list.
Or maybe it means spending an hour on Instagram every day and engaging with others in your industry.
Or maybe it means reaching out to others in your industry and doing collaborations to expand your reach.
You have to create ways for people to find and learn about you - and because a lot of people are also starting their own thing, it’s not as easy as it was a few years ago.
But that doesn’t mean it’s impossible either.
Instead of asking yourself “why no one is coming to your blog”, ask yourself “how can I create new ways for people to find me?” or even how to find them.
You have to care about others instead of expecting them to care about you.
How do you do that? By creating valuable content.
And that can be inspiring, motivational, or educational content.
But it helps them in one way or another, building trust and credibility in the process.
3. Don’t give up.
I know this seems obvious, but you’d be surprised at how many people give up.
Even I wanted to give up (more than once) last year. Mostly because of burn out.
You know the story of slow and steady wins the race? Yup, that definitely applies here.
Slow and steady is going to get you further than going fast and trying to do all the things all at once perfectly (yup, I’ve been there).
But say you do burn out. What should you do? Take a break without any guilt or shame and with the intention of coming back to it.
Because a break is wayyyy better than giving up and quitting altogether.
The truth is burn out is more common than you think. Everyone I’ve talked to has burned themselves out in one way or another, which is why I wanted to cover this point. Because the chances of you burning out are pretty high, and I just want to let you know it’s normal.
Do not beat yourself up over wanting to give up, okay? Here’s a post I wrote on giving yourself more credit, which we should all do more of.
Celebrate the wins along the way and enjoy the journey.
It’s easy to fall into a trap of always wanting more and comparing yourself to others, but neither of those things will make you feel fulfilled or happy.
You can trust me on this - and many other bloggers I’m sure.
If you stay in the game long enough - and continually work at your craft (always be learning and improving), people will stay to recognize your brand and they’ll stand to trust you (because they know you’re going to show up for them).
And they’ll start to tell their friends about you.
Because what do we do when we find a brand we absolutely love? We tell our friends about it!
So there you have it!
That’s how you stand out from a sea of bloggers and personal brands: 1. creating a recognizable brand, 2. caring about other people, and 3. not giving up.
You don’t have to overcomplicate or overthink it, because it’s really simple.
You do, however, have to put in the work, because there are going to be bumps along the way and you’re going to have to work through them (the mindset, the emotions, and all the technical stuff).
But you can do it. I believe in you. You’re not too late to the blogging game.
Hi there! I'm Molly, the founder of Wholehearted Woman. I help women show up online in a way that looks good and feels good too.
Be the voice you needed to hear when you were younger and share your story. Don't be afraid to be vulnerable, because it could change someone's life.