Should You DIY Your Brand Or Hire A Brand Designer? 3 Things To Consider First.
Are you in need of a new brand identity? If so, have you been debating whether to DIY your own brand or hire a brand designer to help you through the process?
Before deciding on whether you’re going to DIY your own brand or hire someone to help you the process, there are 3 main things you should think about and consider first.
With how convenient everything is nowadays, it’s easy to buy into those “Create your website in 5 minutes!” but sometimes, creating a website in 5 minutes isn’t the greatest idea. And definitely not how we want to be approaching our own branding.
Branding, when properly done, can attract the right clients, customers, and community to you and your business.
But when done poorly, it can confuse people. Including yourself. Along with attracting the wrong type of clients and customers.
Not to mention, there’s a lot of thought and consideration that goes into branding. You want your brand to be one-of-a-kind, not one where you feel like every other person out there who bought the same logo from that one Etsy or CreativeMarket shop.
3 things to consider when deciding to DIY or hire a brand designer
1. Where are you in your business
If you’re just starting out in your business (and it’s an online business), I would actually suggest holding off on hiring a brand designer and doing a simple and clean brand for yourself. Or even buying a pre-made DIY brand kit that aligns with you.
Here are a few reasons why I suggest going the DIY or buy a kit route:
Just like how many college students change their major throughout their time in college, you will probably change your business a few times before really deciding on what it is you want to do. I’d seen soooo many people change their business in their first and second year - myself included.
It takes time to develop your own voice, style, and flow. In the beginning, you’re probably going to go onto Pinterest and your competitors for “inspiration”. But the way to really get to know your brand, your unique selling points, and your clients/customers is by showing up and doing the work yourself. Not by copying someone else's style. Everything changes and shifts over time, so give yourself and your business some room to breath and unfold.
In order for a brand designer to design a brand that works for you and your business, you need to know the who, what, when, where, why, and how of your brand and business. Who your ideal clients are, where you’re interacting with them, how you’re interacting with them, etc.
If you have a brick and mortar business (or plan on starting one), I highly recommend hiring a brand designer.
There have been many times when I’ve gone to places and it seemed like they were having an identity crisis and didn’t really know who they were, what they were doing, or who their target market was.
So who should hire a brand designer to help them with their brand?
Seasoned business owners.
Businesses that are growing and scaling. Or planning to.
New entrepreneurs that know what they’re doing and are 100% committed. (No one foot in, the other foot out.)
If you clearly and confidently know your business and who your target market is (or you’re ready to make a decision and stop switching back and forth), you’re ready to hire a brand designer.
Why hire a brand designer?
A few reasons: Brand clarity, consistency, confidence, community, and client attraction.
Branding will help attract the right clients and customers to your business.
If you feel like you aren’t attracting the right clients and/or constantly getting price hunters, it’s time to take a look at your branding.
2. How committed are you & where you do you see your level of growth within the next 6 months to a year
If you’re super committed to your business and you know you’re going to grow and scale your business in the next year, it’s best to start off on the right foot and hire a brand designer to take care of your visual brand identity (and a copywriter to handle all your copy as well!).
Why? Because you want your future clients and customers to trust you, and branding builds trust.
And since branding and design isn’t something that you can’t whip up in an afternoon, it’s not something you should do yourself if you’re unfamiliar with it.
Trust me, it’s very easy to fall into imposter syndrome land or shiny object syndrome land or an endless pit of analysis paralysis.
Plus, if you’re planning on growing and scaling your business, chances are you don’t have the time or energy to do this yourself (and if it’s not in your zone of genius, you shouldn’t be doing it either).
But honestly, the most important reason why you should consider hiring a brand designer if you're planning to grow and scale quickly is because you want to have the foundation and support for when things do start to pick up for you. It's better to be prepared than to play catch up. Trust me.
3. What type of clients are you trying to attract
Branding is a big investment and step in your business, but it’s a fairly important and crucial one.
One thing to really consider is what type of clients you’re trying to attract.
Here’s why branding is so important:
Branding can attract or repel, but if you set out to create a brand that aims to please everyone, you’re going to end up with clients who could’ve and would’ve gone with anyone. As in, it doesn’t really matter to them who they work with, you just happened to be there.
Although that’s not a bad thing, that’s not a great thing either.
You want people to choose your business and brand because of you.
Your brand mission, personality, values, beliefs, culture, aesthetics, voice. etc. Something about you that really resonated with them, that made them say “yes” specifically to you.
Think about why people shop at Whole Foods, go to Equinox, buy Lululemon, wear Aerie, etc.It’s because something about those brands resonated with them.
Well, the same applies for you and your brand, too.
Why is someone going to say yes to you?
If you want to attract your dream clients, you’ll want to consider hiring a brand designer who’s going to help you create a cohesive brand that’s clear and consistent in their messaging.
So, should you DIY your brand or hire a brand designer?
It really depends on you, but we talked about a few things that you should take into consideration:
- Where you are in your business
- How committed you are and your projected growth
- What type of clients you’re trying to attract
If you still feel like you have one foot in and the other out, it might be a good idea to work on your mindset and confidence first.
Get clear on why you’re doing what you’re doing and why one foot is still out the door.
But if you’re committed to see your brand and business grow, it’s time.
Would you like to work on your new brand identity with me?
Click here to schedule a discovery call with me and let’s chat about how I can best support you in this season of your business!
I help amazing, passionate, and creative entrepreneurs like you create a brand that will give your dream clients the confidence and clarity they need to hire you.
Photo Credit: Kirsty Su
Molly Ho is a branding and graphic designer for photographers and creative entrepreneurs. Her mission is to help you create a brand that will give your dream clients the confidence and clarity they need to hire you.
She believes in being (and becoming) the kind of person you want to see more of in the world, because change starts with you. And you have the power and capacity to become the person you want to be.
On the blog, she talks about topics including branding, marketing, social media, body image, and personal development.
Here's where else you can find her on the Internet: