What Happened When I Finally Stopped Trying To Niche Down

What Happened When I Finally Stopped Trying To Niche Down | Blogging & Business | Should You Be Niching Down | Should You Have A Niche | Blogging Ideas, Inspiration, & Advice | How To Start Your Own Blogging | Having A Niche

If you’ve ever read a “how to start a blog” post or talked to a business strategist, you’ve probably heard the advice: “You need to niche down.”

When I first started Wholehearted Woman, I thought, “Okay, no problem. I can totally niche down.”

But the problem is, we are complex human beings. There are so, so many layers to us.

I don’t have just one interest, and I definitely do not want to just write about one thing. If that were the case, I might as well just pack up my bags and apply for a job where I get to do the same thing every day. I know the fastest way to grow is if you become an “expert” in your field, but the thing is… I’m not an expert.

I’m a beginner, and I can hear people saying “That’s not what you're supposed to say.” But… most of us are beginners.

Why is being a beginner such a bad thing? Why is admitting you don’t have it all together so scary? Why do we hide parts of ourselves so other people will like us more?

Niching down… almost made me lost my sanity. In all honesty, I felt lost and trapped.

Week after week, I would pull out my notebook and think “Okay, what categories is Wholehearted Woman going to fall under? What can I write about?”

Looking back now, it’s kind of funny because it’s like when people expect 17-year-olds to decide what they want to do for the rest of their life when picking a college. You just don’t know. Some people do - some people know exactly what they want to do for the rest of their lives and that’s great, but they’re the expectation, not the rule.

(Related: 24 Life Lessons In 24 Years)


Wholehearted Woman isn’t even 1 year old yet.

Isn’t that crazy? Isn’t it crazy that I put so much pressure on myself to “figure it out” to the point where I almost thought of actually quitting?

I’m going to make mistakes along the way. No doubt about that.

I’m going to have typos in probably all of my posts. Tbh, I don’t really proofread. I use Grammarly to catch some of my mistakes and that’s about it.

I’m going to change my mind along the way, because who doesn’t?

As a twenty-something year old woman, I don’t want to be perfect and I hope my tribe wouldn’t expect me to be perfect or have it all figured out. I don’t know everything, nor do I claim to. And that’s okay. It is so okay to not know everything.

It is so okay (more than okay) to just show up as yourself.

We all want to have the perfect website, the perfect branding, the perfect web copy, the perfect this and that, and we forget that it’s okay to be a beginner and to be a little messy.

So maybe it’s going to take you a bit longer, and that’s okay.

It’s okay to go at your own pace. You are not a failure if you do not earn 6 figures in 6 months. There is nothing wrong with you. There is so much pressure in our society and the online community to grow fast, to get there faster. We say it’s not a competition, but then we treat it like a competition.


Your life isn’t some competition you have to win.

The only approval you need is yours. The only approval is I need is mine.

I’m okay with not niching down. I’m okay with making mistakes. I’m okay with people saying, “What the f does she think she’s trying to do? Because they’re right. Sometimes, I don’t know what the koala I’m trying to do, but I’m TRYING and that’s enough for me. I’m putting myself out there. I’m showing up. I’m here.”

Do what feels good to you. 

If you want to niche down, then niche down. And if you don’t, then don’t.

Listen to your intuition. What is your gut telling you?

Give yourself a break. You’re doing just fine.


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